Hiring on Craigslist experiment with interesting results (karmabond.com)

44 points by sanych ↗ HN
I built a site that should improve process of hiring on Craiglist. First test results look promising. I plan to pursue couple local HR agencies to give it a try and run couple more tests for other professions. Any other ideas on what is the most effective way to prove or disprove this concept quickly?

42 comments

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If I was looking for a job and found a job ad with no contact information, I would see it possibly as spam/scam/non-serious recruiting activity unless I have had heard of the company (in that case I would be looking at their career section anyways).
I know, gaining trust is a huge issue for me. Only Google can get away with doing billboards across highway :)
I'd have to agree with you there. I also remember the last time I was out of work, any job listings without contact info was removed pretty quickly as spam. The job I did end up taking didn't list the company name, which actually kept me from applying for the job for two weeks. I did end up applying in the end (mostly because I wasn't seeing very many jobs that appealed to me, and the job description for this one did look good.) Prospective employees need to learn how to properly apply for jobs, but by the same token, employers need to learn how to properly post their job openings.
Especially if they wanted to charge me $1 for applying...
"I decided to create a fake job listing..."

He, in turn, wasted serious applicants' time who took time to write good cover letters to reply to his fake job listing. I guess, researcher's dilemma.

Running it in different cities skews the results - would have been better to run multiple trials in the same city.

I'm also not sure that counting applicants as a proportion of the unemployed in a city makes sense. I'm not unemployed, but I am looking for a new job. I also technically don't live in the city/district I work in.

That's not to say that those techniques won't work as filters, but the percentages quoted are basically just made-up numbers.

He asked for a security deposit? Yeah, just a little bit fishy. There's no way in hell I would apply for a job that wanted me to pay to apply. Totally bogus.
Yeah, IANAL but my guess this is pretty illegal in most states. If it wasn't you'd be seeing a lot more companies doing it.
If more companies did it, some unscrupulous users would abuse it by posting fake listings and not returning the money.
+ fake company name (presumably fake website?), no background info on Google (after all, it's fake), no background on founders... etc.

I would've sailed right past that posting too.

> There's no way in hell I would apply for a job that wanted me to pay to apply. Totally bogus.

Me neither. It screams SCAM at me. It'd be illegal in the UK, as well.

This article was ridiculous. Maybe the people who would apply figured your job wasn't worth a $1 when they are unemployed?
You can be marked as spam/fraud 95 percent of the time by behaving exactly like a spammer/fraudster.
I wonder how this experiment would have turned out if all the applicants decided to play the same game.

- Submit their resume but with a name only. You have to Google, Facebook, LinkedIn, whatever to find the contact information.

or

- The employer will only receive contact information if he puts in a $1 security deposit in the prospective employee's bank account.

There are thousands of applicants for every job. They aren't exactly in a position of power.
He did say all the applicants, not just a handful of them.
> Is it difficult to write a few words that show you have taken the time to visit our website and understand the job description?

If they're finding you through an advertisement, that means that they didn't know or care who you were until they read the ad. At that point, yes, it's a bit hard. It's not hard because they need to regurgitate facts you gave them—that's the easy part. The hard part is being enthusiastic in the "I always wanted to work for you; I know exactly what you do, and I know that it's exactly what I want to do, even though I've never used any of your products or services" sense. It's too emotionally draining to write ten of those in a row.

Depends on the job. If you work at a general office position, why the hell should you care what hobbies the CEO has, or what your boss enjoys collecting, or the fact that your company deals in gold paper clips to rich industrialists.

For most jobs, this isn't important.

Never trust advice from recruiters.

> Is it difficult to write a few words that show you have taken the time to visit our website and understand the job description?

As another commenter noted, yes, it's far too draining to research a company and manufacture a B.S. cover letter. Look, we're professionals here. I applied to your position because it looks like a good fit for my skills. I'm sorry that you have to dig through others who spammed you with unrelated email, but that's really not my problem. Do you want you corporate ego stroked, or do you want a qualified applicant who will make you money?

Regarding the $1, all I can say is, "wow." I wouldn't touch that Craigslist posting with a ten foot pole. I would also immediately flag it as a scam. It reminds me an awful lot of the "job placement" companies I saw crop up back in the Tech Bubble Crash, who promised you access to thousands of jobs if you just pay their subscription fee. I really dislike companies which prey on the unemployed and desperate.

> As another commenter noted, yes, it's far too draining to research a company and manufacture a B.S. cover letter. Look, we're professionals here. I applied to your position because it looks like a good fit for my skills. I'm sorry that you have to dig through others who spammed you with unrelated email, but that's really not my problem. Do you want you corporate ego stroked, or do you want a qualified applicant who will make you money?

Agree completely. As far as I'm concerned, unless you really interest me, I should spend about as much time researching your company as you will reading my resume.

Then why send the resume at all? If you have little interest in the company, have no interest to spend 5 minutes writing a cover letter, and expect they'll only spend 10s looking at your resume, why bother sending it?
I doubt that many people get excited about applying for a job as a garbage collector, but someone has to do the job. It's not all the time that you have the luxury of only applying for jobs that you want to do.
Only hiring people who you think view the position as their dream job tends to be the same companies who will proceed to milk every bit of life out of the applicant as possible. Some people take work, work hard, and do an excellent job for the paycheck, not so they can join your corporate culture.
> Then why send the resume at all? If you have little interest in the company, have no interest to spend 5 minutes writing a cover letter

Okay, I really don't understand this line of thinking at all. I would genuinely like it if someone could possibly explain this.

As I said above, I'm a professional, you're a professional. I am offering to you my talent and wisdom which will earn you more than it costs you. You are offering to me money and (maybe) a pleasant working environment.

So we're entering into this on a level playing field. Why am I expected to do a bunch of research and write up a customized cover letter, other than to satisfy your ego?

As far as I'm concerned, this is a courtship like any other. I say, "hey, here's my resume, what do you think?" You say, "hey, I like it, here's what we're like, what do you think?" and we go from there.

The whole, "we demand a cover letter that makes our nipples tingle," thing strikes me as ineffectual middle-management HR B.S. which probably keeps a lot of great people from ever getting interviewed.

Since you asked for me to explain it to you, I'll do so.

As someone who has hired many people I've learned that people with so little interest as to spend five minutes looking us up are typically generally lazy (even outside the context of our company) and specifically may be incompetent.

At the point of looking at resumes I have very little to go on. If the resume comes in with Kool Aid stains on it, and states that you'd like any job that pays, preferably working with hot chicks, I'm less inclined to spend much time with your resume. Everyone says they're a professional. Unless I'm desperate to hire someone, the burden of proof is on you. And the fact of the matter is if I'm getting 500 resumes, and 50 of them can point to having reverse engineered our object-model in high school, why does your resume asking "what is it that you guys do again?" merit a second look.

Maybe in a world where you're especially in demand, what you suggest is fine. If I get Sergey Brin or David Cutler's resume on my desk, I'll call them and let them know what we do. But if you're random dev -- well you need to prove you're not JUST a random dev.

And this really is relative. If you're applying for the most coveted dev role in the world, you need to show more in the resume than if you're applying to fix bugs in the Waste Management LOB app written in COBOL from 1979.

I'm going to maintain that employers should look beyond a cover letter and see if the applicant's past experience indicates that they're actually relevant to the role.

> 50 of them can point to having reverse engineered our object-model in high school, why does your resume asking "what is it that you guys do again?" merit a second look.

That's an unfair comparison. One indicates, presumably, direct technical experience with your product.

Between engineer A, who has X years of relevant experience and no cover letter, versus engineer B who has Y years of irrelevant experience, but an awesome cover letter, who are you going to choose?

> But if you're random dev -- well you need to prove you're not JUST a random dev.

That's precisely what my resume does. A flattering cover letter only serves to demonstrate my B.S. skills.

Now, I'll admit that I can certainly write a cover letter which is technically relevant. I will highlight my skills in particular areas named by the job listing.

However, it's been my experience that HR looks for utter bullshit on the resume, and manager types want to hear how awesome their company is. The funny thing is, I haven't heard of most tech companies, and most tech companies have pretty bland websites which are just marketing tools and don't tell me anything relevant to working at a company as a software engineer.

I dunno, I'm wildly jaded by both sides. I openly admit that I have a bug up my ass about H.R. because I've had too many problems with them on both sides: trying to weed me out for B.S. reasons (e.g. "would you say computers are more of a job, or a hobby?"), and preventing me from interviewing qualified candidates, while sending me godawful douchebags who can't even write a for loop.

Note that the author of the blog post apparently works for karmabond, so I'd classify this almost as a devious advertisement for their escrow services, or whatever it is they do.

In any case, regarding the gist of the article, let me explain how job seeking works as a job seeker:

I send custom cover letters to each and every company that I apply to. This take at least an hour and often much longer per company: I read about the company, executive bios, executive bios on crunchbase, scan techcrunch articles, check glassdoor, google the company a bit, see what job I think I'd be interested in, etc. I then write a custom cover letter explaining my background as it pertains to their job and why I think I'd be a good fit for them.

When this works, it works well. On the other hand, I'd say 75 percent or more of phone screens clearly couldn't be arsed to read my cover letter before getting on the phone with me. If it's too much bother to read one page of text about a candidate before getting on the phone with me, then I'm not interested. Sorry. On the other hand, when deciding between offers a couple years ago, the fact that the person on the phone had read my cover letter and thought about what I said helped tip the balance in favor of Scribd.

ps -- netflix recruiters? The reason I'm ignoring your calls now is when I sent you a well thought out cover letter 2 years ago, you couldn't even be bothered to email back. People remember.

So when Alex whines that applicants don't send custom cover letters, well, the reason is simple: too much work since the vast majority of employers don't bother to read them. He apparently doesn't understand that job seekers have finite time and job searching is a triage process -- where can I aply that I will like the most with the highest probability of succeeding. So yes, it is difficult to invest a couple hours per company and even if you do, in the majority of cases, you will never hear back. Not even a simple, "Thanks for applying, we received your application, but we don't think you're a good fit at this time" email.

As for sending $1 to some website I've never heard of, hah. Alex must be out of his mind to think people would do that.

On the other hand, when deciding between offers a couple years ago, the fact that the person on the phone had read my cover letter and thought about what I said helped tip the balance in favor of Scribd

Scribd has at least one really, really fabulous recruiter. They didn't hire me, but not for that reason (and their reasons were good, at the time).

I'd say 75 percent or more of phone screens clearly couldn't be arsed to read my cover letter before getting on the phone with me.

100% of the time I've been asked to do a phone screen, I've been given a resume but no cover letter. You can't count on the cover letter getting past HR.

Agreed - I've done over 300 interviews / and probably north of 600 phone screens in the last six years - I'm struggling to recall if I've ever seen a cover letter, even once.
So the next question is... Does the cover letter even matter? Is the cover letter the reason I got past HR in the first place? Or did they just shred my letter, speed read my resume, and slap it up to you because I got enough buzz words in the resume? Or more probably somewhere in between?
I'll describe the situation as I believe it was at my company before we were acquired by MegaCorp. HR was in charge of processing applications but had no influence over which applications were considered. They enforced whatever absolute requirements the hiring manager specified for a particular position, but considering we have senior developers with no college coursework, much less college degrees, I bet our hiring managers were wise enough to specify very few absolute requirements. Our HR personnel knew nothing whatsoever about software development skills and were not expected to.

However, HR did process the applications, and the result of that was that a manager with an open position would get a big stack of resumes on his desk every few days. The key word here being "resumes," rather than "applications." I never heard a manager say anything about reading cover letters, or saying things like "so-and-so's cover letter says he's interested in <blah>." When we met to discuss candidates, the only sources of information people mentioned were resume, phone screen, and interview.

So what's the point of the cover letter, you ask? I guess it varies. In my company, the cover letter was evidently only read (or more likely simply discarded) by HR, who had no input in hiring decisions. In a smaller organization, the hiring manager might see the entire application, including the cover letter, which the manager would most likely ignore. In a larger organization, ignorant HR folks might be making judgments about candidates' suitability for the job, and in that case the cover letter might mean a great deal, since the resume would be gibberish to them.

Using arbitrary criteria to prune down candidates is stupid. I can see how the deposit will thin out unqualified candidates more than qualified ones, but you will still lose good candidates who think that the deposit is just plain dodgy.

On the other hand, I can see why you wouldn't want to hire anyone who couldn't be bothered googling the company they are applying for.

Depending on the position, you could also leave the job ad off your website, and expect the candidate to cold call you. That wouldn't be great for screening developers, but it would be fantastic for hiring anyone who's expected to show initiative in interacting with people. Yeah ... developers have to interact with people too, but there's a balance to strike - they might just think you're idiots who can't be bothered editing a web page.

I'm a big advocate of making your cover letter and resume fit you personally, but I've got to say, I think you're spending too much time on your cover letter. Researching a company in-depth is a good idea before an interview, but when you're just applying to a company, the cover letter shouldn't take more than about 15 minutes to research and put together.

For me, I prefer to keep my cover letter to three paragraphs. One explains how I found the company and what job opening I'm applying for. One explains a little of my background. One explains why I think I'd be a good fit for the company and the job opening. If I know the person that will be receiving the cover letter, I address them directly, otherwise I come up with a generic salutation or sometimes leave the salutation off all together.

I like to keep the cover letter short enough to read in a few seconds while having enough information to let the person that initially goes through the resumes easily determine whether or not I'm a good candidate.

Maybe I've only ever lived in secondary markets, but in my experience, job listings on Craigslist aren't worth my time even to look at. None of the companies there impress me or make me want to contact them. Extrapolating from my experience, it would seem that in all but a few markets, Craigslist job ads are already scraping the bottom of the barrel, at least when it comes to technical talent.
In Seattle, craigslist is kinda the way to apply for jobs. I've found that 99% of the times I applied through the careers section of a company's website, I received no response. Applying through craigslist was the only way I ever got an interview over my 9 month long job hunt, and it was how I got my current job.

While I was at a job interview for one company, I was eavesdropping on the receptionist. Some people had decided to cold call the company to see if they could apply to any job openings. The receptionist calmly responded, that they weren't accepting any resumes at the moment, but any job openings would be posted on craigslist.

So yeah. While I imagine most cities are probably more bottom of the barrel stuff, in a select few cities craigslist is almost necessary for a job-seeker.

I do a _lot_ of recruiting - either direct for clients (i.e. wearing a recruiter hat and filling their positions) or indirect for my consulting firm (i.e. people who will help us meet our client's needs). In doing so, I place a lot of ads on CL and personally read hundreds of resumes and notes each month. I read every CL mail myself. Before this, I spent 10+ years hiring at various BigCos and MedCos. So it's one person's opinion, but I do know what I'm talking about.

If you're applying for a position on CL (or, really, anywhere), it is _absolutely_ worth spending five minutes doing _something_ that shows that you've actually read something - the job description, the company's bio, their videos of their technology, something. I'm reading a lot of people arguing their way out of doing so below, and I'll tell you that I'm happy for your ability to argue but you will miss out on great things (and you can hardly ever know great things from a job description) by not spending five minutes. I don't care about a fancy or detailed cover letter, but if you just submit a generic sentence and a resume, you've done nothing to make an initial positive impression - which is why you're applying in the first place. This does not take a lot of work, it's just called being thoughtful.

You don't really know who's reading your submission - could be an HR person, could be the hiring mgr, could be the CEO - but every one of those people has a vested interest in finding somebody who gives a crap, and has limited time.

(And yes, the article is a waste of pixels.)

The problem with listening to advice from rectruiters, is every recruiter is different and has different advice. And what one is looking for, annoys the hell out of others. Some insist on mission statements, some hate them. And it was trendy to do a mission statement for a few years, and now it is not.

Some of them want only 2 pages, some of them want lots of details, with a capability matrix.

Some of them like personal touches like photos, some of them just want the meat and potatoes, and get annoyed at this crap.

Some of them get upset when you don't address them by name, some of them hide their name on the ad, and there is no way to get it.

Some of them like short cover letters, some of them want you to address every single point they bought up in the ad, sometimes stretching to 4 pages.

Some of them only want the last relevant jobs, some don't like seeing gaps anywhere, which leads them to suspect that you were in jail (WTF?).

This is why you can't take recruiters seriously, they constantly speak like they all agree, when they don't. They give out useless advice, that can actually disadvantage you if you deal with someone else.

I think this separation between what different recruiters want actually makes for an easy way for the applicant to filter out the companies whose culture doesn't fit their own. Make your cover letter and resume fit you, if it gets dropped because it isn't what the recruiter wants (too short, too long, etc.) then that company probably wouldn't have been a good fit anyway.