Ask HN: YC Startup School Weekly Update

3 points by wonderous ↗ HN
Curious if anyone has any thoughts on the YC Startup School Weekly Update.

1. Metric:

  - Revenue 
  - Active Users 
  - Other
2. Value: Total added last week.

  - [SMALL-TEXT-FIELD]
3. Growth %: How much did you grow last week?

  - [SMALL-TEXT-FIELD]
4. Additional information:

  - [LARGE-TEXT-FIELD]

2 comments

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I'd be curious to know what are some of the other metrics that people are using besides revenue and active users.
I think FB focuses it's business around increasing time in app per user (or they at least track this). Many to-do list apps track tasks completed.

I would say for any completely free games that do well b/c they advertise, optimizing for time in app and # of clicks on ads is clearly very important metrics.

I built an app that helps you build habits by scheduling them into your daily morning/evening routines. Part of that routine building process is assigning time for each action (e.g. exercise for 30 minutes). So my KPI is minutes completed.

It's a productivity app so it seemed foolish to me to try to keep people in my app for longer. I even encourage users to complete their routines through actionable notifications (i.e. without opening the app).