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Title is link bait. They're talking about the HTML code you can put in your header to kill Safari GUI elements.
I was thinking about this just the other day. I was wondering why Google doesn't remove the browser chrome from their apps. I have a spreadsheet that I saved to my iPad and look at daily. It doesn't need browser chrome.

The more I thought about it, the more I realized that you almost have to have the browser chrome. If your app has any links outside of your app, there would be no way to get back. This isn't a problem in native apps because external webpages are opened (typically) in modal windows or an external browser.

So, if you go outside the app (any new URL without the meta tag), then the browser chrome returns. It doesn't seem like a problem to me.
Lack of browser chrome does not a native app killer make.