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There is a big difference between a request to fill a survey and corporate communication with a paper trail. For important requests, I've found the opposite to be true -- formal email requests get way more follow up than verbal ones.
YMMV. In business I've found the headline seems about right - I can send a two-paragraph email that sets out precisely what's needed, but wasting half an hour of my life on a meeting tremendously increases the chances they'll bloody do it.
Well, the assistant professor of "Organizational Behavior" forgets that the scientific method consists in repeating experiments in order to find counterexamples to a claim. Science is not about seeking to prove anything to be true. It is about doing exactly the opposite. That is why "Organizational Behavior" is not science, has never been, and will never be.