Was curious to hear your opinion about trademarking newly established startups. Also I would like to hear how people view international domain suffix registration. Does it make sense to do it?
I think a great name is very valuable and should be protected with a trademark if you can do so and you have the funds. (If your company name sounds like a Teletubbie's name, don't bother. Instead work on coming up with a better name.) Trademarks can be very valuable IP and can give you a decent amount of leverage if used correctly. I've secured startup funding on two occasions just based on the strength of the company names and the fact that I had trademarked them. Trademarks are also something you can usually do yourself, whereas patents almost always require professional help. It's a cheap investment.
We used to always get a few international domains (.uk, .au, etc.), but we don't do it anymore unless we are actually establishing a physical presence in those countries. It is otherwise a waste of time and money. The .COM version is highly prized and will work for international customers just as well as a country-specific suffix.
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[ 7.4 ms ] story [ 17.2 ms ] threadWe used to always get a few international domains (.uk, .au, etc.), but we don't do it anymore unless we are actually establishing a physical presence in those countries. It is otherwise a waste of time and money. The .COM version is highly prized and will work for international customers just as well as a country-specific suffix.