Ask HN: Which social network(s) are the main focus of your business right now?

5 points by a1371 ↗ HN
What tools do you use to grow in them? Is it worth the effort?

2 comments

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I am trying to figure this out myself. I would have to say Instagram is probably the one I am most interested in due to its growth.

It is kind of hard to grow in it using automation due to how they handle things. The best I can suggest is trying to connect to influencers in your niche

Facebook is excellent for it's targeting tools however it slightly looses it's value if your product is trying to target people based on their professional work simply because most people seem to use Facebook for personal things than professional ones.

LinkedIn has reasonably good tools for targeting based on professional experiences, but I never found the quality of the users coming from LinkedIn to be that good. One thing I noticed is that the people who tend to come from LinkedIn ads, tend to be unemployed and of lower skill levels. So LinkedIn is used a lot to find good people, but not for ad dollars.

Haven't spent enough time with Twitter's marketing tools to have an opinion one way or another on them.

While not a social network, I just keep coming back to Google Adwords, tends to produce the most most reliable results.