The article literally says, verbatim "...Date Your Digital Assistant." However, the only mention of a "boyfriend' is referring to Siri's deflection of such questions in a stereotypically Siri-esque manner. Even the current (now former) title, "Meet the $2,700 A.I. Girlfriend" suggests that A.I's are generally women.
- Cortana
- Alexa
- Siri
- Google Assistant
With the majority of the major players giving their intelligent assistants names that are most likely going to be associated with a woman, is it any surprise?
The real question is -- why are A.I. assistants conflated with women? I think you know the answer. In any case, this trend in "digital assistants" being named after women is no surprise, but disturbing nonetheless.
Another, better reason, at least for me, is that when you have to talk to an assistant/receptionist/phone-whatever, it's always more pleasant to hear a woman's voice.
I actually would agree with that, I'm just answering why it might be construed as a problem. Women's voices are also clearer in high noise environments.
Women's voices are often harder to understand for those who have lost sensitivity to high octaves. That is a typical pattern of hearing loss for older people, both women and men. Of course the ridiculous fashion in which some people choose to speak exacerbates this, but it would be a mistake to assume that such people aren't hired to answer phones.
Unpack another layer or two - why do you interpret that to be more pleasant. It may be more socialized than you think at first glance. That's the problem with "for me"isms: you're just expressing climatized bias.
As a straight male, my answer is dead simple: female voices are attractive, pleasant, and comforting to me in large part because I experience romantic attraction exclusively towards women.
I can't speak for non-heterosexual men or for women on this question though.
How confident are you of this introspection? Might it not rather be (for example) that female voices are evocative of motherhood?
Speaking for myself, while I would prefer a high-pitched voice for a digital assistant (male or female - Data sounds friendlier than HAL, for instance), I would prefer it not to be sexualised. Can't say for sure until I've tried it, but I think it would be disturbing if a computer attempted to flirt with me.
While P.A.s are stereotypically female in culture (e.g. Most often in films, novels, TV shows). 'High-value' assistants in several cultural contexts are usually portrayed as male: maitre d's, butlers, concierges.
Here are the two studies that are quoted by most of the articles on this topic.
The first is Does social desirability bias favor humans? Explicit–implicit evaluations of synthesized speech support a new HCI model of impression management[0]. This study found that both men and women interpret female voices as warmer.
The second is Are Computers Gender-Neutral? Gender Stereotypic Responses to Computers[1]. This study found that male voices are preferred when discussing computers and female voices are preferred when discussing relationships.
The warning voice in the B-58 hustler was made female because studies found fighter pilots pay more attention to female voices under stressful situations. There is an obvious "lol" reason for this, but the reality might just be the human ear can hear female pitched voices better when there are distracting noises. Deep voices are often difficult to hear.
A related issue is the voice used in aircraft warning systems. Different aircraft use a male voice (Boeing, Airbus) or female voice (McDonnell Douglas). There's various contradictory research on whether a male or female voice is better. For a long discussion, see https://en.wikipedia.org/wiki/Bitching_Betty
Out of the five places I've worked, four had female assistants. I've interviewed at many more places with female secretaries.
Rather than "Why are assistants conflated with women?" a more interesting question is "Why do assistants tend to be women?" (If my experience is average.)
I don't really know the answer, but I hope it's not a controversial question, since I'm genuinely curious about the forces involved.
making jokes with his mates about who wears the pants
Oh god those men terrify me. Often the same men who joke about doing unpaid overtime and not getting any raises. It's a constant reminder that you have to stand up for yourself in life, or no one will respect you.
A mix of (1) women are more aesthetically pleasing, (2) women are socialized to fill the supporting role, and (3) systems are generally resistant to change, even over centuries.
I don't think any of those observations are very controversial.
You're concerned about controversy, because the origin is clearly sexist. Men running businesses wanted attractive women welcoming visitors (ie. other men) and helping them with tasks around the office.
The continuing problem is this hasn't changed much at all in the last half century. For example, you will not find one unattractive receptionist at any VC office on Sand Hill Rd.
It's not, really: displays of health, wealth, leisure are pretty much common. Youth and fertility for women. Status and wealth for men. Body symmetry.
My layperson's understanding is that some of the specifics can be contextual to a particular time and culture, but the principles are universal, and so are a good number of the specifics.
> Men running businesses wanted attractive
> women
Maybe, but it seems equally plausible to me that young (and old) women represented a large labour pool of sufficiently educated and equally intelligent workers who expected not to pursue a career (or had not been pursuing a career), were cut off from manual work, and in many cases wouldn't be averse to an environment where they might meet a young man with an office job. Secretarial and clerkship work was a primary male profession until mid 1900s.
Lots of reasons, but a major one is that until relatively recently that's one of the jobs they were permitted to have: http://scholarship.law.cornell.edu/cgi/viewcontent.cgi?artic.... In the legal world, for example, law firms openly rejected top applicants solely because they were women well into the 1970s.
People tend to think of that time as ancient history, but it's not. C and UNIX were developed in the late 1960s and are still the bedrock of the Internet. Why should we expect social phenomena would move faster than computing technologies?
There was a Mad Men scene (S5E01 I think) where the firm advertises that they're equal opportunity, and when a bunch of black applicants queue up, the hiring manager says to them (paraphrasing), "Yes, you heard right, we're equal opportunity and do hire blacks. But our only openings are for secretaries, so the men can leave."
That is, he's progressive enough to hire non-whites, but still doesn't think men can be secretaries. (In fairness, they probably wouldn't have wanted the role anyway.)
I have a vague memory that some UK regional accents are considered to be more trustworthy, and are used in call-centers. I wonder if there's are related effects for female voices.
For the voice my personal experience is that it sounded the best to me. I used Ivona's, now AWS Poly, Amy UK voice. It sounds great as close to a real person as I could get at the time.
A good reason for digital assistants being women is that a lot of people find feminine voices soothing. I personally find male voices to be more relaxing.
There is some science behind this. Studies have shown that people, both men and women, react differently to a female voice. Sometimes that reaction can make a real difference.
This got me thinking about what a genderless voice would sound like.
I can see some parallels between that question and print vs hand writing[0]. Print is genderless, but not by design. A computer can produce more sounds more precisely than a human, could we invent a way of converting text to sound that could take advantage of that in some way?
I was writing voice assist for star citizen(3rd party), I made sure I had both male and female. It bugs me that a)you can't call these 'assistants' by different names and b) they are always female.
Btw male here, but seriously, it's 2017, can we get a little customisability in this area?
The default UK Siri voice is male. Considering that no one is alleging that the UK is less sexist or less interested in voices being pleasant, this is a good sanity check for any explanation on the gender of voices.
J.A.R.V.I.S (re-imagined as AI for Iron Man movies) is the only one I can think of, and Alfred App for OSX in a similar role (no voice, but name of digital "assistant").
> The real question is -- why are A.I. assistants conflated with women?
Because men and women both respond better to women. This is true of interactions with people, it's true of disembodied voices that they know are backed by computer programs, it's true of images on magazine covers, it's true, well, basically everywhere.
It's funny, that to date, literally means, to set times to meet up, dates. I guess it can serve as a reminder that there's relationships out there where the other party has the chance to say no.
Maybe not a digital assistant one could date, but it would be fun if they could have a swappable persona. Similar to what golf games could have back in the 90s for the commentators.
It would be fun to order your favorite fictional character around. Imagine having Riker as your Digital assistant and saying "Make it so, Number One" (or whatever your punny variant of that is) ... or any number of other fun characters to order around.
Reminds me of my sister's TomTom navigation device. She bought the John Cleese voice for it, which is hilarious. But there's a very limited phrase set for navigation he had to record. How big is the vocabulary for a digital assistant?
The digital assistants don't have recorded phrases, it's speech synthesis. Someone once speaks a lot of text that contains all the different sounds that make up words, and that's then sliced and the input for the synthesis. A lot more work than just recording a small set of phrases.
And of course a persona is more than the pure voice, but also writing and how they use their voice to say things.
> "I recorded four hours a day, five days a week for the month of July," […]
> The goal is to try to include every possible sound (usually drawn from a syllable-long building block) so they can be assembled in every possible combination for every possible word. To record these, voice actors are forced to recite gibberish-like sentences that include all of the English language's different sounds […] including absurd phrases like "oil your mills jewel weed today."
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[ 3.1 ms ] story [ 90.8 ms ] thread- Cortana
- Alexa
- Siri
- Google Assistant
With the majority of the major players giving their intelligent assistants names that are most likely going to be associated with a woman, is it any surprise?
The real question is -- why are A.I. assistants conflated with women? I think you know the answer. In any case, this trend in "digital assistants" being named after women is no surprise, but disturbing nonetheless.
Whats the answer?
The creators prefer a woman's voice? Sexism? Variance?
I can't speak for non-heterosexual men or for women on this question though.
Speaking for myself, while I would prefer a high-pitched voice for a digital assistant (male or female - Data sounds friendlier than HAL, for instance), I would prefer it not to be sexualised. Can't say for sure until I've tried it, but I think it would be disturbing if a computer attempted to flirt with me.
But no, you're right it's more plausible that it's... (dramatic music plays) the global patriarchal conspiracy (Doctor Evil gesture).
While P.A.s are stereotypically female in culture (e.g. Most often in films, novels, TV shows). 'High-value' assistants in several cultural contexts are usually portrayed as male: maitre d's, butlers, concierges.
Wired:why are voice interfaces female
https://www.wired.com/2015/10/why-siri-cortana-voice-interfa...
The first is Does social desirability bias favor humans? Explicit–implicit evaluations of synthesized speech support a new HCI model of impression management[0]. This study found that both men and women interpret female voices as warmer.
The second is Are Computers Gender-Neutral? Gender Stereotypic Responses to Computers[1]. This study found that male voices are preferred when discussing computers and female voices are preferred when discussing relationships.
[0] http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.669...
[1] http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.536...
Rather than "Why are assistants conflated with women?" a more interesting question is "Why do assistants tend to be women?" (If my experience is average.)
I don't really know the answer, but I hope it's not a controversial question, since I'm genuinely curious about the forces involved.
Behind every successful woman is a man complaining that dinner is cold and making jokes with his mates about who wears the pants.
I bet that has something to do with it.
Oh god those men terrify me. Often the same men who joke about doing unpaid overtime and not getting any raises. It's a constant reminder that you have to stand up for yourself in life, or no one will respect you.
I don't think any of those observations are very controversial.
The continuing problem is this hasn't changed much at all in the last half century. For example, you will not find one unattractive receptionist at any VC office on Sand Hill Rd.
It's not, really: displays of health, wealth, leisure are pretty much common. Youth and fertility for women. Status and wealth for men. Body symmetry.
My layperson's understanding is that some of the specifics can be contextual to a particular time and culture, but the principles are universal, and so are a good number of the specifics.
Lots of reasons, but a major one is that until relatively recently that's one of the jobs they were permitted to have: http://scholarship.law.cornell.edu/cgi/viewcontent.cgi?artic.... In the legal world, for example, law firms openly rejected top applicants solely because they were women well into the 1970s.
People tend to think of that time as ancient history, but it's not. C and UNIX were developed in the late 1960s and are still the bedrock of the Internet. Why should we expect social phenomena would move faster than computing technologies?
That is, he's progressive enough to hire non-whites, but still doesn't think men can be secretaries. (In fairness, they probably wouldn't have wanted the role anyway.)
On a serious note - a female voice is extremely pleasing. Male voice puts you instantly into play social status games mode.
https://www.youtube.com/watch?v=yx7-yvXf6f8
I can see some parallels between that question and print vs hand writing[0]. Print is genderless, but not by design. A computer can produce more sounds more precisely than a human, could we invent a way of converting text to sound that could take advantage of that in some way?
[0] https://www.ncbi.nlm.nih.gov/pubmed/8961315 https://dabamirror.sci-hub.cc/ba3402de799822a492cbb9f42a2fe3... 78% accuracy in sexing hand writing from a single word.
Btw male here, but seriously, it's 2017, can we get a little customisability in this area?
Apologies for the ignorance, but what was he in the comics?
The perfect qualities for an assistant role.
Unless you somehow think that's sexist, that's your real answer.
Because men and women both respond better to women. This is true of interactions with people, it's true of disembodied voices that they know are backed by computer programs, it's true of images on magazine covers, it's true, well, basically everywhere.
It would be fun to order your favorite fictional character around. Imagine having Riker as your Digital assistant and saying "Make it so, Number One" (or whatever your punny variant of that is) ... or any number of other fun characters to order around.
And of course a persona is more than the pure voice, but also writing and how they use their voice to say things.
EDIT: an article about Siri's voice actor: https://www.vox.com/2015/6/23/8831131/siri-voiceover-susan-b...
> "I recorded four hours a day, five days a week for the month of July," […]
> The goal is to try to include every possible sound (usually drawn from a syllable-long building block) so they can be assembled in every possible combination for every possible word. To record these, voice actors are forced to recite gibberish-like sentences that include all of the English language's different sounds […] including absurd phrases like "oil your mills jewel weed today."