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Ask HN: What is your SEO checklist on new software releases?

11 points by fenesiistvan ↗ HN
As a software developer, I would be interested what you are doing SEO wise when you are releasing new software or a major new upgrade for existing software.

It would be good if we would have an easily to follow checklist instead of reinventing the wheel every time.

My current list looks like this:

-upgrade the documentation (since this is also new content, it might be relevant here)

-refresh the software homepage with latest changes (such as extend the feature list)

-announce on the “News” page on my website

-write a blog post (optional if worth)

-announce on our company Facebook page

-post a link to Twitter

-write a relevant article and post it to 1-2 relevant website (time consuming)

-create a video and post to YouTube (very time consuming)

-send email to a few old customers who might be interested in the new features

I would like to extend my list with a few more actions for better SEO, so I am here to look for your recommendations.

4 comments

[ 3.2 ms ] story [ 19.2 ms ] thread
paulcole
Serious question for you: how is that going to help with anything but searches for your company/product name?

To actually bring in new and useful organic search traffic, you have to start creating valuable content when you're not releasing software.

What you're describing is promoting a product release not anything really "SEO" related at all.

1ba9115454
I only bother with one item on your list. Blog posts.

Twitter, facebook etc I don't care about.

Traffic from search engines is the be all and end all of SEO and to capture that traffic you need a big bloggy fishing net.

olivercreashe
My SEO checklist: - make sure to not do any SEO crap.

Done,

WhiteSource1
You're asking the wrong question: What's your marketing strategy to reach your target market?

(of which your website and SEO could be an important component - or not)