The AutoDesk File: Detailed inside view of an early Unicorn (1994) (fourmilab.ch)

For those who haven't seen this the early AutoDesk papers on the founding and organization are particularly interesting. AutoDesk was a kind of virtual company formed by expert programmers creating individual apps, with the idea that the company would unify behind the one that got the most traction. That, of course, turned out to be AutoCAD.