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Of course it's a scam. No company is going to make money paying people to listen to music.
But yet they clearly state they make money by charging artists to play their songs for listening. Music has a dirty history of pay to play(payola) and this is just an instance of passing a small pittance onto some desperate listeners.
There is a tremendous adverse selection problem here: people who click "make $12/hr at home!" ads don't have any money. Artists only pay for advertising if they think it's going to result in a sale: if you have to pay someone to listen to your music, it's probably not a hot lead.

Payola was paying DJs to play your music on the radio, exposing it to thousands of potential customers, not paying individual largely disinterested people ten cents a pop to listen to your track.