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sharemywin
Great selling point. bad business model. every time my kid breaks another cable you're going to keep replacing it. I started buying them 10 at a time from china just so I'd stop spending $10 every month on the same cable.
sharemywin
I could be wrong a lot of people may lose receipt and/or stopping trying to get it replaced after the 2 or 3 one.
ajcajcajcajcajc
Hoping that the TINY branding means they remember where it came from. :)

Ultimately, we think that the security of the guarantee will result in more sales than it will expenses. It all nets out positive in the end.

fotbr
The most useful cables I've had in my laptop bag over the years are a 6" USB-Lightning cable, a 12" USB-microUSB cable, and (many years ago) a 4" USB-iphone(30pin) cable. None were particularly easy to find/obtain at the time, but while everyone else was sorting out tangled messes of 3' cables, I was up and running.

I welcome these. $8 each hits a price point where I won't even think twice about it as it's a convenience I'm happy to pay for.

If I might make a request -- a USB-miniUSB would be handy, especially for older but otherwise useful devices.