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A former coworker, a dj whom was thinking about going pro, bought $100-400 USD/month of vinyl from Australia and other countries. Considering how many boomers and echo boomers wish to pour money on purist/audiophile music listening experience, it's no wonder Sony made this move. Price should be much higher than adjusted prices from the past in order to monetize this segment with lots of disposable income.

PS: My father likely spent $100k+ USD in 1980's money ($190k in 2017) on audiophile gear and thousands of records and CD's. Nakamichi transports, Mark Levinson amp, speakers on floor-isolated platforms and so on... it was basically like warming up the Back to the Future guitar amp.