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It's also very possible that your site has just started ranking higher for this search term...
One begins to understand why Zed Shaw once wrote an essay called Programmers Need To Learn Statistics Or I Will Kill Them All.

I once thought he was being too hyperbolic there. I'm beginning to come around, however.

Anyway, there needs to be a sequel: Bloggers Need To Learn Basic Survey Methodology Or I Will Kill Them All.

People are searching for "iphone 4 battery" or whatever because the battery of the iPhone has been touted as one of the best.

People are reaching this site because the URL to that post and title of the post has all the words, which scores pretty high on the relevance-o-meter for Google. Why is it so surprising that people searching for negative opinions about the battery life are reaching a negative post?

Engadget has got 38 hours of usage out of the iPhone. Good enough for me: http://www.engadget.com/2010/06/22/iphone-4-review/