Email, Metrics, & Optimization. How to Increase Your Ticket Sales (thestartupdigest.com) 2 points by silvia77 16y ago ↗ HN
[–] RiderOfGiraffes 16y ago ↗ From the article: Some prerequisites to using this information: * You must be sending HTML, not text, emails. Compare and contrast with the complaints here about HTML email:http://news.ycombinator.com/item?id=1500488 [–] silvia77 16y ago ↗ Here is a direct link to web2.0 Expo's last html email campaign http://recp.mkt41.net/servlet/MailView?m=35580090&r=NTUy... (link is a little long)It's not spammy but it does include graphics, colors, layouts, etc. Also I could be wrong but I think using an html email gives you a more accurate open rate.Sure some people can misuse html email's but I don't think they are all bad.
[–] silvia77 16y ago ↗ Here is a direct link to web2.0 Expo's last html email campaign http://recp.mkt41.net/servlet/MailView?m=35580090&r=NTUy... (link is a little long)It's not spammy but it does include graphics, colors, layouts, etc. Also I could be wrong but I think using an html email gives you a more accurate open rate.Sure some people can misuse html email's but I don't think they are all bad.
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[ 2.1 ms ] story [ 11.3 ms ] threadhttp://news.ycombinator.com/item?id=1500488
It's not spammy but it does include graphics, colors, layouts, etc. Also I could be wrong but I think using an html email gives you a more accurate open rate.
Sure some people can misuse html email's but I don't think they are all bad.