> Not only do 94% of online battery purchases happen on Amazon sites, but Amazon’s brand, AmazonBasics, accounts for almost one-third of online battery sales amongst the top 10 brands. In fact, AmazonBasics’ 48-Pack of AA Alkaline batteries is the most popular item in the category. AmazonBasics shows no signs of slowing down in this category with 93% year over year growth and a conversion rate that is 1.5 times greater than the category average.
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[ 3.0 ms ] story [ 10.4 ms ] thread> According to 1010data, this group of products pulled in over $200 million in sales during the first half of 2017.
Source:
https://www.1010data.com/company/blog/market-insights-series...
> Not only do 94% of online battery purchases happen on Amazon sites, but Amazon’s brand, AmazonBasics, accounts for almost one-third of online battery sales amongst the top 10 brands. In fact, AmazonBasics’ 48-Pack of AA Alkaline batteries is the most popular item in the category. AmazonBasics shows no signs of slowing down in this category with 93% year over year growth and a conversion rate that is 1.5 times greater than the category average.