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Amway?

Can you "empower" your most loyal and socially wealthy followers by signing them up to the platform?

Not like Amway. The platform would be different for different people. It is like one get to select from a set of posts to share on his timeline. Signing up to the platform ]would totally depend on the post provider.
It is actually influncer marketing at the micro level. How big celebrities take 6 figures to promote brands on social media, only this allows for everyone to do the same.