Ask HN: How can I make my LinkedIn better?

If you don't get the answers you want and are considering hiring a professional to enhance your LinkedIn Profile, please reach out to me. I do them, English resumes and other career/academic services. Thank you.

Vince Fulco, CFA, CAIA vfulco[@]weisisheng.cn

I would suggest adding some description to your two newest roles, adding a link to a personal website / portfolio, adding a crisp color photo for your profile image, and changing your profile so that it's more results-oriented (worked on project X -> developed a Y that does Z).

blunt feedback after spending a few minutes looking at it.

- Get a better photo, current one makes you look weird, can't tell if it's being arty or just blurry. - Try to break up wall of text summary, a few line breaks or spaces would do wonders for the readability. - Bullet point skills and responsibilities for your previous and current roles; same for education as well.

Hi James,

There is a professional marketer who was a speaker at an event I attended who really impressed me with her self-branding. Both her LinkedIn profile and her website are very good and they inspired me a lot to create a good one for myself.

http://www.karenx.com/. The linkedin link is at the bottom of the page.

Also in the profile settings of your account you can edit the link to your page to something like https://www.linkedin.com/in/james_parson

Are you 19 years old? You're doing fine.

I don't have an amazing LinkedIn either but one tip I can give you is to put your skills in the headline since that's what recruiters see on the search page.

So, instead of saying: Web Developer at Style Collective and Stingray Branding

It might say: NodeJS/React/Go Web Developer

Also, honestly, don't bother adding random people on LinkedIn to grow your network. It's not worth it. Stick to people you know whose careers you want to follow.

Ask some of your past and current coworkers for endorsement. Rule of thumb being that endorsments from colleagues are next to worthless, recomendations from your bosses or customers are what you should aim for.

Sorry, a bit off topic: ultimately you can polish a turd but it's still a turd https://www.youtube.com/watch?v=yiJ9fy1qSFI

* Better photo

* Write all the text in a way that it makes sense for whomever you're trying to get in front of. So if you're looking for freelancing work, share the results you've booked for other clients. If you're looking for employment, share the results you've booked for previous companies etc.

* Basically treat every paragraph as a tiny sales pitch. People don't care about you, they care about what working with you can do for them.

In any case, don't forget to properly acknowledge those who helped you on your LinkedIn page.

You need a new photo; your current one looks like a mugshot. Get a friend to take a picture of you smiling outside from a slightly-off-center angle. Does not have to be a professional shot. Good luck.

For each job you've had, write a couple of bullet points describing something you've accomplished and how it helped the customer achieve their goal. For example:

* Optimized page flows for _____ resulting in _____ higher conversion of leads to sales.

* Merged mobile and desktop sites into a single fluid design resulting in reduced maintenance costs going forward.

Having experience with PHP or .NET is not nearly as interesting to employers as what you can do with those skills. It's all marketing :-)

I like this resource for keeping in mind how to put together a really strong LinkedIn profile:

http://topdogsocialmedia.com/linkedin-marketing-infographic/

Her book's good too.

Getting recommendations is very helpful. Endorsements too of course. Building up a network. And being visible -- either publishing posts regularly, or even just sharing other people's relevant content.

There's some simple changes you can apply that make a positive difference quickly, but to build a fantastic profile takes time, and can be quite a bit of work. But since LinkedIn isn't going anywhere, it's an investment in your future. Building up your own site/blog compliments this, along with other relevant social properties - Github...etc.

Having a fully fleshed out profile would certainly be helpful for getting jobs in future, but particularly if you want to contract, since credibility and visibility (and ideally a network too) are vital for that.

I don't know how much weight this will hold, but I wrote something a while ago about creating a web developer/programmer profile on LinkedIn.

https://www.danylkoweb.com/Blog/programmer-marketing-how-to-...

Hope this helps.

What is it that you want to achieve with your LinkedIn profile? What you need to do to it depends entirely on that.

Disclosure: I don't have a LinkedIn account.

I think the better advice is to figure out how to make your career better. I doubt anyone cares about a good LinkedIn profile, rather they care about you being successful. Suppose you were successful in some way three years from now. What would you have achieved? I feel it's better trying to go and do that than spend effort on your LinkedIn profile. Ultimately, LinkedIn is distraction to those who are extremely successful.

TLDR: Successful people will have LinkedIn, but being active on LinkedIn won't make you successful.

Right now, your LinkedIn profile looks like it belongs to a new on the market 20-year-old, which I'm assuming is accurate. If your're looking to upsell, go for these:

* Go to local Meetups, and start getting more people linked to your profile. The same for any classmates you're still in touch with who want to be professionals.

* Get a better picture, like everyone has said.

* Bullets with good descriptions under each job, with keywords that match the positions you want in the future.

* Instead of "freelancing", come up with a company name, even if it's just Parsons Development Consulting, build a site for the company, and if you can get recommendations from customers. I know this won't impress a lot of tech people, but it does impress HR.

* Add more groups, preferably local meet-ups, your current company, and at least one non-profit.

* Take your high school off your profile. Right now. Nothing says "I'm a kid you can underpay" quite knowing when you graduated high school.

* ABOVE ALL ELSE link to your GitHub, and make sure your GitHub shows off your skills.

Hope this helps.

I know doesn't answer your question exactly, but assuming your goal is to better show your experience as a developer - LinkedIn may not be the best way to show it. Why? It's hard to show your work on LinkedIn.

Well coincidentally I'm working on something that focuses on your work and not who you worked for or the name of your job title: https://theymadethat.com

Check out some sample profiles and compare it to LinkedIn

(When you click on what they worked on - it goes deeper)

Before https://www.linkedin.com/in/avinashlakshman/

After https://www.theymadethat.com/people/fvd58z/avinash-lakshman

Before https://www.linkedin.com/in/gregg-zehr-1b147/

After https://www.theymadethat.com/people/16ee83/gregg-zehr

Before https://www.linkedin.com/in/tonyfadell/

After https://www.theymadethat.com/people/rtk3hv/tony-fadell

Before https://www.linkedin.com/in/matthew-tran-12159a18/

After https://www.theymadethat.com/people/yx9sg/mathew-tran

Before https://www.linkedin.com/in/nic-novak-00177250/ (this guy is really trying to show his work - but LinkedIn can only do so much)

After https://www.theymadethat.com/people/9eni8t/nic-novak

Try out theymadethat, and let me know what you think especially what you think could be improved. I should warning you though, it's very buggy and barely beta

stop

Think of it like the SEO you would set up with a Wordpress site. Think about what skills you want to advertise and update your job descriptions and summary to reflect that. You should make it a point to update your LinkedIn every 6 months or so until you feel comfortable with the types of contact requests you're receiving.

James, your Linkedin profile looks good! Few suggestions, I would update the profile to talk more about your career objectives and passions and also add recommendations from previous managers. Power of Linkedin is in it's networking, endorsements, so slowly build your network, add only the people who can help you grow professionally to your network. All the best! Finally look at our article on Medium to see if it gives any other ideas! https://resumegeneration.com/online-resumes-linkedin-profile...

Turns out the headshot matters. Yes, it's superficial -- but there will be people evaluating if you have the right 'look' for the team, even for non-public facing roles.

Here are some quick tips >https://digital-photography-school.com/how-to-take-the-perfe...

What is this: "I'd stay working because I actually enjoy what I do and I'm way to young to retire."?

It's not proper english and it's one of the first things shown on your profile. Find a way to remove this.