HN Explorer

Ask HN: Cost structure of SaaS company

2 points by mattjung ↗ HN
I am about to make a presentation to investors and thus looking for some authoritive numbers to calculate and proove my financial projections.

Does anybody have information/links about the typical cost structure of a SaaS company: how much needs to be calculated per visitor/prospect/customer for support, marketing, acquiry, infrastructure, ... (did I forget something important)?

And is there a way to build in the positive effect of word-of-mouth in those projections?

3 comments

[ 3.4 ms ] story [ 18.1 ms ] thread
getonit
No smarminess intended, but did you not use authoritative numbers to calculate those financial projections in the first place? What did you use?
mattjung
estimations...
getonit
What were the estimates based on? Were they specific to your business, or just to your type of business? Can you refine them from the original/related resources at all?

There's a balance to be had between fuzziness in estimates, and specificity to your business, IMHO, and by looking to SaaS averages you're looking to reduce the fuzziness at a cost of specificity. That may well be a good idea, but it should be done knowingly, again IMHO.