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I really like how they've tried to come up with a consistent design for each product logo.

Unfortunately, I feel the 'A' isn't as unique as the original Atlas holding the world The 'A' is much more generic. The curve, fairly subtle at small sizes.

I'm not a designer, how do designers feel about this? Am I looking at it wrong?

As a would-be designer turned developer I'd say their old icons were good enough. IMO colors and logotype consistency are probably more important.

Soaking of text... maybe consistent defaults for markup among products would more appreciated than anything.

Trello's logo is inconsistent with the rest.
Most Atlassian users are not thier customers. Their users' employers are the customer. This appeals to the customer who doesn't actually have to use this stuff. "ooh pretty".

Those of us stuck with Atlassian refusing to fix their garbage, differing markdown syntaxes, removal of stratight text in favour of rich gui brokeness and the unrelenting S L O W...

Yeah we won't be so impressed by it.

Fix your junk. I can't threaten to leave - the choice isn't mine to do so. The only choice I have is to complain in public. Just like the public service. Go Atlassian! Hooray! User hatred achievement unlocked!

I’m in your same boat.

I know there must be objectively worse companies out there, like Monsanto and whatever cover name Blackwater is operating under nowadays.

But there is no company on earth that could make me personally happier by going out of business than Atlassian could.

Complain all you want.

But I have clients who force the use of Sharepoint, and emails for team collaboration.

Coming over to a client with atlassian stack on premise or in the cloud, is like a peachy holiday in comparison. /anecdote.

/question At massive [project] scale; what would you rather recommend to use than Jira and Confluence for the project lifecycle, functional collaboration, technical collaboration, development, CI, and CD?

For my startup I found gitlab to be a massive help from managing our repos to CI integration and task management
My vote would easily go to Gitlab w/ Gitlab CI
I couldn’t agree more, I absolutely /hate/ when I have to use their products, especially Jira or bitbucket. They’re so awfully clunky and slow, they seem to lack any understanding of workflow or UX design and they’re so JavaScript heavy that many parts of the UI are flaky at the best of times.
I was ready to take shit on their rebranding effort as unnecessary waste, but I have to say the new product logos are nicely done.

I would've kept the old Atlassian logo however.

Is it just me, or do other people have a sort-of branding/design language fatigue now?

I simply could not give a shit about the thought processes behind a company's branding any more, but 5 years ago it was very interesting.

Their new logo screams airline to me - I can only see it on the side of an aircraft.
New Atlassian logo is better than the old logo. Old one always looked more like an unimportant decorative element than logo.

I totally agree about the hate on rich markup replacing plaintext, though. Entirely counterproductive and stinks of excess engineers syndrome.

>" Like us, you may notice important symbolism around teams in the new Atlassian logo – two people high-fiving, a mountain ready for teams to scale, or even the letter A formed from two pillars reinforcing each other."

Oh god, really? _really_?

Yes. These people are so far removed from the actual products they create that you get this type of drivel. I can't imagine how much time was wasted with all this.
Not a designer, but I pretend to be one sometimes... One thing I've always read is to avoid relying on gradients in logos.
I love Atlassian stack. Yes, the UI of JIRA is slightly clumsy and overwhelmed and slow but the integration between BitBucket, Jira, Bamboo and Hipchat(and soon Stride) is the fantastic feature. I also enjoy SourceTree, that's amazing Git client, very convenient. I can't wait until Atlassian releases the IDE so that I give up VS Code. And I am not high as many might think.
Thus continuing the tradition of taking easily recognized icons and replacing them with blue blobs that are barely distinguishable from their neighbors. Why is everything blue! OMG WHY! A hundred blue icons and you have to find the one you are looking for....