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I think the author is missing a few key points.

The author says 'iPhone 4, flawed as it may be, is also (in my opinion) one of the most advanced and beautiful pieces of electronics ever made'. But Microsoft doesn't make 'pieces of electroics' with the exception of a few devices recently which the author points to as shining examples Surface, ZuneHD, Xbox 360.

Microsofts iPhone is Windows and Office. Consumers don't gush about it because everybody has it. Same way we don't talk about great air or water. These are things that people use all day every day and as long as it works, we don't complain. When it fails (Vista) then we're all up in arms about it. Windows 7 is a really nice OS. But my computer isn't a Windows 7 computer. It's a gateway. It happens to be running Windows 7 but that is not how I identify it.

If you have an Android phone, you probably don't say it's an android. You say you've got a nexus one, or HTC desire or whatever.

For the most part, it seems we don't create the same attachment to non-physical things as we do to physical things. This is where Apple has always had an upper hand and used it VERY well to their advantage.

If you look around most coffee shops, people get the feeling that everybody is on a mac. Mac's all look the same. So even if you have 10 people with computers - 1 dell, 1 acer, 1 lenovo, 1 toshiba, 1 asus, 1 sony, 1 toshiba, 3 macs. It appears as though most people are on mac. but in reality, most of those people are on windows (ok, maybe 1 or two on linux).

What bothers me most about the iPhone 4 antenna issue, isn't that there is an issue. Stuff happens, and people still love the phone. It was more the initial message coming from Apple that it wasn't their fault, it was yours. And if it didn't work, it didn't matter, the customer was holding it wrong, or the customer didn't buy a protector for it.

Personally, with almost all Apple products I've bought (with the exception of early ipods), I've felt that the company is constantly over promising and under-delivering, and then it isn't their fault, it's mine. There must be something wrong with me if my Mac is slow/loud/whatever.

Windows 3.1 perhaps or Windows NT if you want the business perspective.