Your company name matters, a lot – J. Currier (essays.nfx.com)

I thoroughly believe this.

I had a business partner at one time who believed that names mean nothing.

I believe that a great name can - as this post says - lift you up. A bad name can be a real problem. A middling name won't be a problem but won't accelerate you.

I just put alot of "wasted" hours into renaming a product in development because I thought of a better name.

The name of your company makes you think about your business every day. It's just your first name - the insight to a great company name is already the insight into a market. Thanks for sharig

The language you use is the THING, while building your great company. But, we don't remember it all the time