Ask HN: Review my startup for Employee/Customer Feedback

We are a bootstrapped startup developing a product for gathering customer feedback for client-facing employees. The goal is to create continuous feedback throughout the year in a way that customers who interact with your employees feel comfortable filling out. The focus is on anonymous feedback, while allowing for the addition of escalation procedures / non-anonymous interaction for particularly bad feedback.

The idea comes from the frustration of dealing with performance reviews in an organization where most employees were customer-facing and therefore in a "customer service" role, regardless of their title. Hundreds of tiny interactions happen throughout the year, and our goal is to capture as many as possible. That allows for problems just below the surface to be dealt with quickly, and also helps aggregate performance/customer service on the whole.

If you manage a team of people, please take a minute to fill out our quick survey to help guide product direction:

http://bit.ly/bBGke6

Feedback welcome. Thanks!