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The problem with these new giants is that people really want them around. People don't care so much that their neighbors are going out of business; they just want their crap cheap and as soon as possible. The current legislative environment is entirely ill-equipped to deal with these companies, and moreover, no one even knows how to deal with them. What is clear, though, is that the proliferation of supercompanies like Amazon is repugnant to the ideals of the free market and must be stopped.
I have a lot of sympathy for this argument, but I don't think it's fleshed out enough. What happens to this argument if you do s/Amazon/Walmart/? I would generally hold Amazon is better than Walmart due to the relative decentralization of Amazon's sources (third parties can easily sell on Amazon, but not at Walmart). Your argument says Walmart is also unstoppable, at least without further tweaks --- and yet, we figured out how to solve the Walmart problem. Walmart is struggling --- a nimbler, more convenient competitor came along, and society also has a greater appreciation for specialty stores now. Will that happen to amazon too?
I think that is part of why Amazon is so eager to automate all they can, because any newcomer will have to pay actual people, and won’t have the ability to invest in robotics.
> Your argument says Walmart is also unstoppable, at least without further tweaks --- and yet, we figured out how to solve the Walmart problem.

You're proposing that the solution to "the Walmart problem" is to create a company even worse than Walmart, a company that drives other, larger companies out of business? Whereas Walmart put out the mom and pops, Amazon is putting out the Bestbuys and shopping malls. There is no difference. But people are celebrating this, and heralding a coming age where no one has to work (caused by Amazon-like processes and robots replacing retail workers and other jobs), without really considering the complete disaster that this would entail. The solution is not even more supercompanies.

What exactly is repugnant?
The current legislative environment is entirely ill-equipped to deal with these companies, and moreover, no one even knows how to deal with them.

The former may be true; not sure about the latter. Existing anti-trust law could be sufficient to deal with them, if the powers that be had the will to use it.

I think there is a challenge in applying current anti-trust laws to a company like Amazon because Amazon's reach is more wide than it is deep. AT&T owned almost the entire telecom network in the United States, Amazon doesn't have anywhere near that kind of influence in any of it's businesses. What Amazon does have is a significant presence in many different (competitive) businesses. I can't think of an example of antitrust being applied in a similar situation in the past but I could be missing something obvious.
To which ideals is Amazon's success "repugnant"? It seems to me that Amazon is facilitating demand much better than its competitors, which means, according to the rules of the free market, it should win. Or am I misunderstanding?
Free markets aren't a guarantee that things aren't repugnant (and likely the opposite -- most winners in free markets are repugnant in various ways).

Free markets are a travesty of economics; bring back competitive markets.

The GP said that companies like Amazon are repugnant to free markets. Not to the moral perspective of some third party observer.
What small businesses? Local business competing with Amazon were killed off more than a decade ago by Walmart.

If the status quo when Amazon started was a high minimum wage with strong unions and employee (or at least local) ownership, this might be a more compelling argument. As it is, the capitalists in Bentonville are losing out to the capitalists in Seattle because the former rely on massively state-subsidized labor while the latter just axes the labor all-together.

I'm not saying it isn't a problem, but this isn't something that was created by (or even made worse by) Amazon. This is an important point because without a proper diagnosis, we'll never find the cure.

Also, Amazon beating Walmart is an exemplar of free markets at work -- one competitor besting another on merit alone (actually, even DESPITE massive federal and state tax incentives propping up the losing side!) Maybe the conclusion you should be drawing from your dislike of the status quo is that free markets aren't a panacea after all?

Finally, I'll note that Amazon distribution facilities -- for all the valid criticisms -- at least pay a (barely) living wage in many areas. Walmart pays substantially less.

>Amazon beating Walmart

Let's not get carried away here. In the most recent quarter, Walmart had revenues of $123B vs Amazon's $38B. Walmart still has time to figure out the ecommerce game.

Point is, Walmart is Amazon's primary victim. And it's a victim I have trouble empathizing with.
Can you provide some explanation of why a supercompany is repugnant to the ideals of a free market? It seems to me free markets favor supercompanies. That's why we have anti-trust laws.
Apple iPhone seems to be doing quite well relative to Amazon’s Fire Phone. Also, Azure is doing surprisingly well relative to AWS despite a late start. Wouldn’t surprise me if Azure exceeded AWS in the near future.

Amazon’s weaknesses are in the first case high-end design And in the second enterprise.

> Amazon’s weaknesses are in the first case high-end design

Just design generally, including their website ... anecdotally, so many people I know don't really know that Amazon Prime Video exists, or if it does exist how to find it. Likewise for Music.

Apple has this discoverability problem too (Apple Music doesn't have a web UI, it might as well not exist if you can't install iTunes, and then Apple wonders why its social features don't take off).

For its devices, Amazon also seems to share Google's general obliviousness, e.g. they just announced an alarm clock with a camera. Who wants a camera pointed at their bed all night? Their Fire Phone pioneered this over-expensive faux-3D UI, which on paper sounds great, but anybody could have said they weren't going to get the development support they needed to really sell it, and most users aren't going to care. Design is more than just veneer, you've got to make stuff that people want... Amazon's current approach seems to be "well if we just sell it cheap enough, we'll get customers."

> Amazon's current approach seems to be "well if we just sell it cheap enough, we'll get customers."

To be fair, there's also a (massive) market for that.

The iPhone is an Apple Music client. That’s a pretty big installed base.

The iPhone music client is not very good. Maybe that’s more of an issue than the lack of web client.

> so many people I know don't really know that Amazon Prime Video exists, or if it does exist how to find it. Likewise for Music.

I know these things exist, but I don't use them much even as an Amazon Prime member. Why? Because Prime Video UX is poor compared to Netflix (and Netflix is no great shakes either, but it's better than Amazon), and Music has a pretty poor catalog and again a pretty poor UX.

Prime video UI is really good on iPads and iPhones. And it has a much better video selection for kids. I wish they release an Apple TV app finally too.
> and Netflix is no great shakes either

And this is mostly because Netflix wants to hide the true extent of their library.

Hulu just had a recent, awful re-design too. They cover in-active thumbnails with gradients, you can barely see anything.

Apple TV (which I like as among the best) also has a ridiculously unergonomic remote and very confusing UI (do I want to press "menu" or "home"? And now the TV app is 'home' by default, it's even weirder...somehow, even though I know I think how it works, I always seem to press the wrong one.) And no picture-in-picture either, though their processors are plenty fast enough to support it. But their standard built-in TVML-based interfaces are functional, if a little boring, and the UI is responsive. And hey, at least they aren't showing me ads in the UI or tracking what I watch. But still, lots of little problems.

So much room for improvement here, by everyone.

What do you mean by "Netflix wants to hide the true extent of their library"? Why would they intentionally create a worse user experience?
Because their library gets smaller and smaller every year especially their library of non-Netflix produced content.
Because Netflix, unlike say HBO, bills themselves as a general source of entertainment, a place you can always go when you're bored to find new content. While somewhat true in the beginning Netflix today is increasingly leaning on original content because most other big players realized that they could cut out the middle man and still be profitable. Netflix's library today is basically their original content along with things you could find in the bargain bin at your local Best Buy which is a much worse value proposition than "your one stop shop for movies and TV". So their UI is designed to make their library appear larger than it really is.
Apple isn't as awesome as they may once have been. They have made some controversial moves lately (headphone jack, MBPro keyboards, touchbar, The Notch, keeping an iPhone design that's going on 4 years, etc.). Also, the quality of iOS and MacOS has suffered a bit the past couple iterations. Way too buggy out of the gate!

I still believe they make great products, just not as great as they have been.

I don’t think that the world can quite fathom how dangerous Amazon actually is to virtually every industry.

When it comes to purveyors of physical goods, Amazon has the power to reshape the fabric of our streets and neighborhoods in ways few people can fathom. Say goodbye to grocery stores and ground floor retail if they get their way. They are just smart enough to do it slowly enough where they don’t have any jarring sudden impact.

In tech, Amazon has tremendous power to put anyone they want out of business. AWS puts them in the enviable position of understanding all sorts of intimate details of everyone else’s business models. Again, they are too smart to do it too quickly.

It pains me that my generation, a generation of people who dream of being makers and business owners, don’t see the irony of the convenience of having toilet paper delivered and lower prices at Whole Foods for what they really are - a trick and a trap that strengthens a company that can and will have a real tangible negative impact on everyone’s employment and business prospects in the future if hasn’t already.

I understand the dangers of monopoly, but I wish there was a stronger argument here.

We've seen this sort of thing happen before, with Walmart. And none of these arguments worked! Walmart is big and dominant. It killed off smaller places, but people don't care because it has mostly everything and is cheap.

"This convenient good thing is actually bad!" isn't super convincing I guess....

EDIT: the ultimate irony being that Walmart/Amazon are the "ideal endgame" of market capitalism. Razor-thin margins everywhere, people get things cheap.

But how do you get cheap goods? Pressure suppliers, pay workers as little as possible. The _best case scenario_ for this economic model leads to a terrible status quo. And the only difference between this and other industries is the size of the slice of the pie the C-suite gets.

We similarly give up our privacy in exchange for convenience. Even tho we know its bad, Its just too damn convenient and easy for the majority of the population.
the _best case scenario_ for this economic model leads to a terrible status quo

Terrible status quo? You realize that competitive pressure is what drives progress right?

> Terrible status quo? You realize that competitive pressure is what drives progress right?

We know that that has been true in many cases, but we don't know that it always will be true in all cases. For example, I don't think there's a very good argument that competitive pressure has led to a super high quality healthcare system in the US vs. the rest of the industrialized world. Competitive pressure optimizes for certain things, and those things are not always what is best for the public. Especially, if "competitive pressure" is applied by a trust, it can cause market failures.

I don't know that Amazon is that. Maybe it will be. But, last I checked, we do still have ground floor retail. I think there's an equilibrium that we'll reach at some point, where retail space commands lower rents and has to provide a high quality shopping experience. The Best Buys of the world are done for, but the Nordstroms are not.

> I don't think there's a very good argument that competitive pressure has led to a super high quality healthcare system in the US

That's because there really isn't any competitive pressure. Not for consumers anyway. The way our healthcare is tied to our employment means we get little choice in providers ourselves, leaving that decision to our employers, who probably don't have our best interest at heart.

The supply of doctors in the U.S. is tightly controlled by interests best served when the supply is limited. This is not competitive pressure.

Allow doctors to be "certified" by private organizations, then watch how quickly medical schools change, residency allotments open up, and doctor ranks swell. As the supply of seats in medical schools and number of residencies rises, the cost of medical school will decrease. More doctors with less debt will put downward pressure on medical prices.

You may argue that quality would not increase under such competition, but I disagree. People who can't afford healthcare would be able to afford poor quality healthcare which is better than they currently enjoy. Rich people will still have vanity certified doctors. In general the cost of comparable quality healthcare would be lower.

TLDR; don't complain about disappointing results of competitive pressure in a market with very limited competitive pressure.

Sure, I like that I can start a company if I think I can do better than some other company. There are capital issues and incumbency issues, but in a lot of smaller industries you can "make the world a better place".

But on an ethical level we have to acknowledge that "letting the markets do their thing" doesn't automatically reach the best result. Me having all the money and you having none is a Pareto optimum, after all.

If we could make many people's lives better at the cost of a tiny bit of progress, we should consider it.

There's also the fact that progress isn't a line. Native ads are "progress". Bail loans are "progress". Employer-based health insurance is "progress". Society can make decisions that go beyond what makes people more money.

The tricky part is who defines what is 'better' or 'best'? You? Me? A 50.1% majority? The word 'progress' is infected by the same arbitrary nature.

The free market is an equilibrium that represents an average of all of our subjective needs, wants, and judgments. No individual will ever see all of its outcomes as ideal, but any attempt to 'correct' it will necessarily favor one person's values at the expense of someone else's.

One person having all the money and no one else having any money is a Pareto optimum. It's an equilibrium in a purely mathematical sense, but not the equilibrium we aim for as a society.

A change might come at the expense of one person, but can potentially help many more.

A 50.1% majority does seem to be what we use to decide things (with some edge cases meaning sometimes you need more , but rarely do you need less). One person, one vote and all that. Systems not perfect but it's a lot better than restricting to property owners

AT&T and DARPA were monopolies when transistor, the Internet were invented, no?

My doubt is about these economic theories. I worry about the many dangers with Amazon's burgeoning monopoly.

DARPA is a government agency.
sure, that makes it state-managed monopoly or whatever else you call it; keeping to the topic, any competition?
People forget that just 20 years ago - August 1997 - Apple was on the verge of going under. Microsoft kept them afloat with a massive (at the time) $150M purchase. Microsoft was in the middle of their anti-trust fight so they couldn't afford to lose a "competitor" no matter how absurdly mismatched they were. iMacs, iPods, and eventually iPhones fundamentally changed everything.

The economic behemoths regularly change shape, form, and function and others replace them. Believing that we're at the final result of everything seems misguided at best.

> Microsoft was in the middle of their anti-trust fight so they couldn't afford to lose a "competitor" no matter how absurdly mismatched they were.

That's one possible explanation. I think a much more plausible explanation was that Steve Jobs needed a significant amount of capital infusion to turn-around Apple but he needed the terms to be reasonable, which was why he leveraged on his longstanding friendship with Bill Gates even though they were (unequal) competitors at that time.

It's next to impossible to get any form of capital for a dying company, whether debt or equity without having cut-throat clauses included to protect the investors' capital.

Jobs had leverage in the form a long-running lawsuit that he agreed to drop in exchange for the investment:

"In a remarkable feat of negotiating legerdemain, Apple co-founder Steve Jobs got needed cash — in return for non-voting shares — and an assurance that Microsoft would support Office for the Mac for five years. Apple agreed to drop a long-running lawsuit in which they alleged Microsoft copied the look and feel of the Mac OS for Windows and to make Internet Explorer the default browser on its computers — but not the only choice."

https://www.wired.com/2009/08/dayintech_0806/

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> competitive pressure is what drives progress

Except when it doesn't. It's perfectly possible to have, for example, a bunch of scientists crazy motivated to learn the answers to their questions and all collaborate as cooperatively as possible toward that end. Adding competition could result in duplicated effort, secrecy… or to added pressure and motivation… I mean the one thing we can say is that there's no guarantee that competition is good or bad for progress, it depends on so many factors.

You can reasonably say that competition can drive progress. Your sentence implies that it is the primary (or sole??) driver of progress, and that's nonsense.

Consider Richard Dawkins' tree analogy: competition is what drives trees to become super tall, but that means they spend tons of energy doing that. Being tall in itself has no value to the trees. Yes, evolution inherently creates ecosystems around tall trees, but that doesn't mean that particular ecosystem is somehow better than other possibilities. It's more true that competition is just a fact of life rather than that we know it to be good or bad. There are tons of cases where reduced competition and increased cooperation can provide more progress.

It would be fascinating to know which factors make cooperations and which competition strive. Families and circles of friends quite likely work better on cooperation, large amount of anonymous actors like our economy probably with competition. Countries utilize both. In Star Trek on the Enterprise there seems to be mostly cooperation happening and it is very believable to me. Very interesting topic. Does anyone have good resources about this?
>> competitive pressure is what drives progress

>You can reasonably say that competition can drive progress. Your sentence implies that it is the primary (or sole??) driver of progress, and that's nonsense.

actually competitive pressure is the primary driver of evolution. Some aspects of evolution when applied to humans we call progress.

>There are tons of cases where reduced competition and increased cooperation can provide more progress.

cooperative behavior in a group evolves when it helps the group to compete, and thus it may result in increased competition between the groups. Organized human society would be an obvious example of cooperative behavior. Massive battles and wars and other atrocities inflicted by the human societies upon each other, and overall effect of the human society upon the rest of the Earth species doesn't seem to qualify as reduced competition. If anything, increased competition between organized human societies, like wars for example, has significantly sped up the tech progress as a result of the need for weapons development.

Sounds a bit circular, are you somehow saying the definition of "the primary driver of evolution" is "competitive pressure"?
> Some aspects of evolution when applied to humans we call progress.

And that is key. Indeed, competitive pressure drives evolution (but isn't the strictly sole driver or the mechanism of evolution itself). The most important point is: evolution only values survival/reproduction, it doesn't value "progress".

There's a very strong argument that humans now understand evolution enough to make conscious decisions not to just play the natural competitive game. We can actually make a better world by refusing to follow that natural game. Life in competitive natural circumstances is brutal, painful, and short. We value progress as in human (and non-human even) flourishing, happiness, scientific progress, etc. and we get those things best by refusing to just act like competitive evolution but instead by rising above that. For example. we have no evolutionary benefit in caring for the least among us as an entire global human society but when we do so, it's because we recognize the ethical value.

> competitive pressure is what drives progress

Up to a point. E.g. in non-equilibrium thermodynamics systems can change from negative feedback and stability to positive feedback - finally they explode and reorganise themselves. Like society or the market. Nice model, as long as we are not in the middle of such an explosion.

Most of the giants today actually thrived without the competitors and were stunted only because of it. Who were the legit competitors to Amazon, Google, Facebook, Tesla? They grew into monsters without that competition, which is why they try to keep each other in check. Google made a social media platform and Microsoft made search engines.
And that competition made the opposition better, the argument goes. Except it didn’t.
Amazon: Barnes and Noble

Google: Yahoo!

Facebook: MySpace

Tesla: The Automotive Industry

Those were nowhere near the same level in quality and weren't competed with. The market needed the better solution.
Do you mind defining progress?

Is the eradication of small business in favour of cheap mass delivery progress?

It probably looks like progress on Amazon's balance sheet. But I doubt everyone in the supply chain is as happy as them.

Going off of your Walmart comment, I must say that company has shown the world what logistics can be. They have brought RFID to the state of the art, such that an entire container can be inventoried at the loading dock automagically. Amazon has 10X as many innovations, and keeps many of them pretty out in the open. I agree will OP’s chilling assessment, but appreciate the effect of innovation at scale on the rest of the world.
Because anyone can setup on Amazon in the marketplace these traders benefit from the association of being in a location (all be it virtual) and due to the limitations of photos at being able to convey the metrics we consciously and unconsciously perceive when looking for goods in the real world, like touch, weight etc, these traders can exploit people's ignorance, which when coupled with oversea's trader's who are not bound by the same legal constraints to protect consumers can get away with very poor quality. This quality is traditionally what the buyer(s) working for the shop/store would undertake in order to not trash their reputation or brand names. In todays world where's its easy to start up and fail, arguably the brand & reputation is less important when you realise how easy it is to game the Amazon review's, but ultimately it demonstrates how price rules over everything else. So whilst the West has offshored its manufacturing pollution to China, China has sold us our landfill dumps.
Consider software. Free market capitalism has driven the price of it to literally zero! How amazing is that?
And before Walmart there was Sears, the unstoppable behemoth of its day.

Few remember today the fear that people had of the unstoppable juggernaut that was IBM before 1990 or so.

Nobody remembers that before IBM there was RCA.

Let me add, not only are people paid very little, but they have no ownership (in the legal sense or otherwise) over the company they work for, and have less autonomy, which I believe leads to a less fulfilling work life.
which is why btw why Adam Smith (yes that Adam Smith) wanted a strong government to balance these interests out against agreed upon social standards.
ideal endgame

It doesn't make it the ultimate endgame though. For example, Marx would say then the workers rise up, institute a state with differing priorities and either provide guiding regulation or take over Amazon and increase wages. We shall see!

I think Amazon has one major advantage over Walmart: they don't care about profits and generally run things at break even. This in itself is super powerful, b/c Amazon investors can take their profits by selling the stock (e.g. capital gains) whereas Walmart needs to pay dividends from profits.

A decline in profit will lead to a significant hit in the stock price for Walmart.

For me, Amazon is a long way off from threatening my local supermarket and other local retailers.

Would I buy clothes from Amazon? No, I like to try them on first. Returning stuff by mail is a pain.

Would I buy expensive home furnishings from Amazon? No, I like to see, touch, try these things before I spend a lot of money.

Would I buy perishable groceries from Amazon? No, because deliveries happen when I'm at work and I don't want perishable food sitting in the sun for three hours on my front porch.

Do I buy toilet paper from Amazon? No, because it's easier to pick it up at the store when I'm there for something else anyway, than to get it delivered and then have to deal with disposing of the cardboard box it came in.

And with anything Amazon, I'm worried about counterfeit goods.

So what do I buy from Amazon? Inexpensive, low risk, low margin goods, and the occasional book.

Then your Amazon buying habits roughly match what mine once were - but that’s far from how a lot of people I live amongst use Amazon. I come home to my apartment every day to find Amazon vans prowling the neighborhood delivering groceries (a year ago, I had never seen one, now they are literally everywhere) and piles upon piles of Amazon boxes in my apartment lobby. I know plenty of people who buy almost everything on Amazon, short of clothing, gas, and meals they eat away from home.
You're a dying breed though. Every trend is moving away from your status quo.

Also, depending on where you are many people's "local super market" is Whole Foods - so yes Amazon literally "threatens" a large percentage of the US' local supermarket.

But come on, toilet paper, socks, clothes hangers, pancake mix—which are all small pieces of those other industries—are inexpensive, low risk, and low margin goods.
"Would I buy expensive home furnishings from Amazon? No, I like to see, touch, try these things before I spend a lot of money."

I imagine AR might convince people otherwise.

In fact it does. We've seen 2% purchase lift on home furnishings with our AR.
>Do I buy toilet paper from Amazon? No, because it's easier to pick it up at the store

I get toilet paper on Amazon subscription. I don't even need to think about buying toilet paper, it's already there when I need it.

There are some things I shop exclusively online. With other things, experience has been a good teacher; I've learned to shop for them in-store.

Like clothes. The experience is invariably better in stores than online. Amazon might offer better selection but I see that as a negative; I don't want to spend 2 hours just trying to find the right pair of jeans from 2,000 variants.

The margins on retail goods are tiny. If your local shop loses 20% of its business to a competitor it closes (or pivots). This isn't about whether or not you shop on Amazon; it's about whether or not you have any choice if enough other people shop there.
> Returning stuff by mail is a pain

for now.

lol exactly. eventually, it will be as simple as a single click to schedule a pickup at a time of your choice.

    > And with anything Amazon, I'm worried
    > about counterfeit goods.
They need to get on this; they've lost ~ a thousand dollars from me this year that I've spent in previous years where I'm worried about if I'll get the real thing or not.

However:

    > Would I buy clothes from Amazon?
There's plenty of stuff I don't need to try on though. All undergarments and many shoes and pants where I know what I want already I get from Amazon.

    > Would I buy perishable groceries
    > from Amazon?
I used to buy everything from Ocado when I lived in London. I'd have rather bought it from Amazon, and when they can (and maybe that's now, I'm living in Asia right now) schedule deliveries like the other supermarkets, I'll switch.
Amazon delivers food in slots of 1 hour whenever you want.
I think it (may!) also depend on where you are located:

- If you are located in a suburban / semi-rural with more stores around, you may be less likely to use Amazon - If you are in a very rural / urban area, you may be more likely to use Amazon

Of course it'd probably be hard/impossible to find, but I'd like to be able to see a map of customers/purchases on Amazon in relation to urban and other areas.

As long as competent politicians exist (a misnomer?) to break up true monopolies I say let incumbent industries pay the price for failing to innovate. Why should we have car salesmen for example? A new car is more or less a homogeneous good so why does it need a middleman? I would buy a car from amazon in a heartbeat. Why should I have to wait in line for a teller or a free lane for self checkout at a grocer? Because that’s how we have done things for years we should? Because Amazon began as a book seller and has no business in disrupting other industries? Haha that’s laughable.
Your argument overlooks all of the negative externalities associated with a single large player that dominates all of these disparate industries. When smaller businesses can’t compete, there are hundreds of downstream effects. Businesses close. Real estate values fall. People lose a connection to the places they actually live in. The money we spend is funneled somewhere else. Our choices of employers become more and more limited. Wages fall, as do the prospects for anyone who wants something other than a future working as an undervalued cog in a big tech machine.
If small businesses can’t compete, it’s time for them to get creative and adjust their business models to become relevant again. There are all sorts of negative externalities involved in everyone just doing business as usual. No business has the right to stand still in the face of technological innovation and increased efficiency. For all the damage Amazon might do, they’re also forcing their competition to get better and know their customers.
> It’s time for them to get creative and adjust their business models to become relevant again

You’re assuming that at present small businesses can do this, or, at least will be able to make this transition before companies like Amazon have crowded them out of the space they operate in. I don’t think current evidence suggests that’s likely.

By analogy, small businesses right now are a bit like ants, and Amazon a child with a magnifying glass. The child and ants are categorically different, and the ants that the child chooses to melt can’t “get creative” or “adjust their model” from being the prey of a quasi-predator: they merely die, the threat is too powerful and their biology too slow to let them escape. There is such a mismatch in scale between the ants and child that even though both could, in vague terms be described as “living creatures”, and even although the ants, at their most powerful, can sting, the vast majority are merely at the child’s mercy, with the other ants only being safe by nature of being hidden.

What’s key is we’re not really seeing new small business competitors emerging who, were your model correct, should be “getting creative” and then successfully taking on Amazon locally, BUT INSTEAD we’re seeing what we expect in the unbalanced ant scenario, almost all companies and lines of business Amazon targets being taken over by them or destroyed.

Based on this, I’m inclined to believe the view you have is flawed. Not only is there not a level playing field in which getting creative would be meaningful, there isn’t even room to actually compete, were you creative, unless you’re the child’s size.

And even if you’re his size, the child is a vicious fighter.

What you describe is a monopoly. As such those in oversight of such don’t see it that way and neither do I. Amazon’s sales still pale to that of Walmart’s. Is Wal-Mart threatened by Amazon sure! Because they haven’t innovated like Amazon has.
Ants and children are a good comparison. Individually, the ants are much smaller than the child, but the total biomass of ants and humans is roughly equal. With vastly different abilities, ants and humans are roughly equally successful at making more of themselves.

I'm not talking about a theoretical situation in which small businesses or even large ones might get creative to compete against Amazon. This is something that's actually happening right now, and consumers are benefiting from it. Prices are going down while the expected quality of customer service is going up. Wages in retail are starting to rise to attract better talent as competition increases. Companies that used to be complacent because they owned their local markets are rethinking their strategy for the first time in a long time because they have no choice.

The ants are thriving even in the cities.

> It pains me that my generation, a generation of people who dream of being makers and business owners...

Not just business owners, but startup founders. Also, emphasis on the "owner" not the "maker". There's no real fetish for hackers disconnected from business ownership in the zeitgeist.

Why would a temporarily embarrassed monopolist support monopoly busting?

Would there be so many “temporarily embarrassed monopolists” if people had an easier time imagining a world in which they didn’t have to be the end all be all winner in order to build and be proud of something sustainable?
Practically everybody can imagine that just fine. The HN bubble is tiny.
People said this 20 years ago about Microsoft.

They were king of the PC, imposing a Windows (and Office-) tax on every other business. They were trying to extend that dominance to the internet: Internet Explorer, CitySearch, Expedia, MSN portal, MSN Shows, MSN Messenger, you name it. They were building interactive TV, software for cars, and a mobile phone platform. For a while they were building a bill presentation and payment service. They had an e-reader platform and tried to sign up publishers for it.

You name, if it had software in it, Microsoft was trying to dominate it. They knew they were the new IBM and that IBM had stumbled, and they were paranoid about that happening to them. And here we are.

So you're saying Amazon is no different -- they'll try and take on nearly every industry, but will really only have one core competence in 20 years?
> So you're saying Amazon is no different -- they'll try and take on nearly every industry, but will really only have one core competence in 20 years?

I think that 20 years ago people couldn't see a competitor coming along that could disrupt Microsoft, because they were so big and into everything.

But that's because no one foresaw the coming of the smartphone. Microsoft is still king on PCs, but the PC market has been in decline for years. Back in the early 00's no one predicted the iPhone and Android, and what a massive impact they would have on the PC market.

I would argue that Microsoft actually has two core competencies today: Office, and services (e.g. Windows/Azure). But yes, they definitely went from "king of everything" to "well enterprise still uses them" remarkably quickly.

tl;dr - Something will likely disrupt Amazon, but it's difficult for us to predict what that will be until it happens

Totally agree.

Amazon's problem is that it has a very large surface area. To competitors, that can be a feature or a bug.

I think AWS in particular will be facing some major threats over the next 5-10 years, from Google but also from emerging players. Everything that makes them a top choice today is getting commodified, and they are rapidly falling behind on developer experience as they layer more and more complexity onto their workflows.
I feel like AWS is already seeing threats. In the timeframe of 5-10 years, absolutely will that space look quite different.

Personally, I find AWS' interface to be super clunky. In fact, I find all of Amazon's interfaces (AWS, Amazon.com, the Amazon iOS app, to name a few) to really be poor examples of UX.

In the 80's, people said IBM was unstoppable, this time it's different and IBM would take over the world. In the 90's IBM faded, and people said Microsoft was unstoppable, this time it's different, and Microsoft would take over the world. In the 00's, people say Amazon is unstoppable, this time it's different, etc.

And so it goes :-)

Apparently Amazon is only able to do this because Sears left a void in the market 50 years ago.

Sears ditched their convenient mail system, a differentiator at the time, for brick and mortar stores, the big box carcasses of suburbia we all loath yet yearn for.

If this was the end game of capitalism, sears would have done it 100 years ago, while Standard Oil was masquerading as the end game of capitalism.

Yes, but this time its different. Not to trivialize the threat, just to point out the irony. The capitalist pressures are such that Amazon may drop some less profitable lines, eventually, and others get to fill the void, again.

Amazon won (thus far) due to low-cost capital and tax avoidance.

Yayaya, Bezos is smart, hired smart people, has many accomplishments, etc.

But what makes Bezos unique, his primary innovation, was convincing Wall St that marketshare was more important than quarterly results.

>When it comes to purveyors of physical goods, Amazon has the power to reshape the fabric of our streets and neighborhoods in ways few people can fathom.

They'll put a lot of people out of work, which is what proponents of basic income and automation have been warning us about for a while now.

In fact, we should want this, because an Amazon that can automate a large amount of its workforce will paint the clearest picture possible because of the perception and (frankly) importance of Amazon to the US economy.

I think there is a simpler explanation. For example, they are not going slowly so nobody notices. Amazon is good at executing business ideas, they are doung that as fast as they can.
Bricks and mortar isn't going anywhere. Alibaba is opening their own set of stores, so is Xiaomi, and Amazon owns and runs them.
OT: Is ‘fathom’ a common word in written and spoken American English (parent used it two times)?
It is in "English" (UK) English - the author of the parent comment may not necessarily be American.
"can fathom" is a common English (American, too) phrase.
At least it'll be cool when the revolution comes, because we'll only need to nationalise one company.
I get shot down occasionally for my preference of Taobao over Amazon, but one of the key reasons is: taobao let's companies build their own strong brands on its platform

On Amazon, independent sellers are an after thought, hidden away and barely able to offer anything that distinguishes them from any other seller. On Taobao you can apply your own branding much more comprehensively and build a customer base that will follow you.

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This is why this “net neutrality” nonsense is so dangerous. It’s an invented issue meant to weaken the FTC by transfering the power to regulate the internet to a government agency that doesn’t have anti-trust authority. The FTC made Amazon possible because, in the 2000s, it used anti-trust to keep local and state governments from taxing and outlawing internet sales of products. Now that Amazon is powerful, it’s lobbying to prevent the same power from being used against it. This is what net neutrality was created for. Nobody wants to slow down your Netflix.
> Amazon, Apple, Alphabet, and Facebook have remade the economy in their image. So what happens if they turn on each other?

um ... aren't they supposed to turn on each other? isn't that, like, capitalism, and competition and stuff?

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Moral of the story? Become a master of logistics.
The answer is Xi Jinping although the article doesn't mention China at all.
Craigslist (classifieds). Google (search). eBay (auctions). Apple etc (phones). PayPal etc (payment systems). Spotify/Apple etc (music). All businesses Amazon attempted and mostly failed at.

Bezos - Amazon - has been beaten quite a few times.

if you're in the retail supply chain, you're at risk of destruction by amazon. lower prices mean more commerce flows through amazon, which strengthens the company. bezos evidently wasn't joking when he claimed, "your margin is my opportunity."

for all the valid concerns about one company consolidating too much power, amazon is also effectively saving consumers hundreds or thousands of dollars per year.

the margins of retail middlemen are being eaten by amazon and essentially pocketed by consumers or invested by amazon to eventually help consumers save or enjoy more.

amazon fearmongering is easy and fashionable, but all policies hurt some and help others. it would be refreshing to read an unbiased analysis of the trade-offs society faces if amazon continues to devour retail.

It’s not about Amazon, it’s about the tendency that most online-based consumer businesses evolve into monopolies. Mostly through network effects paired with smart M&A.

So, the question is not if anyone can beat Bezos but rather beat online monopolies in general.

This. The article is just another example of media bias toward overarching narrative.
"Your margin is my opportunity" - with that kind of attitude, Bezos is indeed a tough competitor.

However, what puzzles me the most is the fact that investors are letting Amazon chug along with barely any profits. Can someone please explain to me how Bezos is able to pull off a P/E of 240 for AMZN, when the company has been around for 20+ years and no longer considered a startup (i.e. no more hyper growth phase)? For comparison, other tech titans have P/E numbers as: FB (37), GOOG (36), MSFT (27), AAPL (17). Only NFLX (216) is in the same league as AMZN.

The particularly big leap Amazon made in its market valuation, was actually one very specific thing: AWS.

That tripled its market cap from ~$150 billion to where it's at now. Specifically when they started revealing how big it was, how fast it was growing, and the operating income numbers.

December 2014, the stock was at $300. Now it's $959. Nearly all of that gain is from that single thing, speculation about its future worth that is.

It's not the retail business or Echo or tablets or Kindle that did it. Those are not generating huge amounts of operating income.

The market is appraising (drooling about) AWS as being worth an extraordinary sum. Businesses are typically valued based on future projected earnings. For AWS that might be akin to $50-60 billion in sales and $16 billion in operating income (with a very rich multiple given our current market bubble). 20x multiple on $16b in operating income, there's $320 billion of Amazon's $460 billion. I'm not arguing AWS should be worth that, I'm saying the very inefficient market, filled full of mediocre investors and fools, is saying it is. One could argue the future operating income estimate might be high, but the market is frothing at the mouth right now, we're one or two notches (on a 10 notch scale) away from entering a euphoric insanity again given the market's (eg S&P 500) extreme PE ratio presently.

Throw in Kindle, Prime, Echo, Tablets on that AWS $300 billion valuation. The traditional retail business is being valued at maybe $50 to $80 billion right now. If you look at the operating income projections for Amazon for the next few years, analysts are forecasting it's going to skyrocket, and that's solely based on AWS. Here's what's really going to happen: severe disappointment. We've witnessing peak Amazon in terms of market valuation in this general time frame (whether that's $500x billion or $700 billion, this particular market bubble represents the highest valuation Amazon will have for the next ~15 years, something equivalent to the stagnation Microsoft's stock enjoyed post dotcom bubble). Bezos becoming the world's richest briefly, is equivalent to the economic bubble peaks when someone decides to build a new world's tallest skyscraper nicely timed with the next crash.

My layman understanding is that investors think Amazon still has enormous room to grow because Amazon's current market share of the entire US retail industry (online + offline retail) is about 7%.

The one thing that will make online shopping appealing to far more consumers is same-day and eventually 1-hr deliveries, irrespective of your location in the continental US and the only way to do this reliably is when fulfilment is automated end-to-end.

For fulfilment to be fully automated, self-driving cars and trucks need to be a reality as that is the only way to cap shipping costs in order to guarantee Amazon's promise of low prices.

In order words, investors think Amazon's market share will grow even more as distribution costs start to fall when the shift from human to self-driving trucks becomes economically and technologically feasible.

Self-driving cars are still at least decade out, IMHO. Add another decade for regulations (e.g. which party is directly liable in X types of accidents?) and infrastructure (e.g. cooperative signalling, standardized charging stations etc) to catch up. This is why Jeff Bezos likes to stress that it is still Day 1 at Amazon.

I can guarantee you that the Day 1 phrase at Amazon has exactly 0% to do with driverless cars.

And it is foolish to ascribe any singular viewpoint to investors in general. While some investors may hold the views you do, you’re likely suffering from a false consensus bias if you think your views are shared by anything more than a single digit percentage of investors in general or even specifically Amazon’s investors.

As for the rest of your theory, I also think it is complete rubbish, but feel free to do with your money as you please.

Sigh.

You throw around words like foolish, bias, rubbish instead of providing a well reasoned counter argument. So all you have done is dish out a middle brow dismissal, well done.

Amazon came a few years too late and couldn't offer anything that sets them apart from the competition (next day delivery is pretty standard fare for any web retailer here) so yeah they were beaten. Or rather they saw the battlefield and didn't engage.

THAT is what made Amazon big in the US: they were first. Nothing magical about it really. But I think my country was one of the few that already had established players. Oh there's China ofcourse, they are forerunners with ecommerce. The future belongs to Alibaba.

Same with the supermarket delivery stuff, that's already been around for years. Don't understand the fuss.

I have the feeling a lot of retail in the US missed to catch on to the internet. Bezos became a god partially through incompetent competition.

New York State (and some other states) are helping Amazon to replace brick and mortar stores by having unreasonable minimum wage levels. The level in NYS is $11 (I think) going to $13 and then $15. There have already been significant increases in the cost of food in grocery stores, but that is probably true of much of retail.
Once they said Jeff is the worst CEO alive !!, now things are getting a change !