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I like it, kind of, but it's a shame because the story of Tesla vs the big auto makers seems to have a parallel with Tesla and Edison and many tech enthusiasts may already be on team Tesla. I do like Ford's work on technology though.
So they can steal all the ideas and patent them?
Don't worry! Westinghouse will come along, buy out Tesla, and destroy Edison!
I think just the choice of name shows the typical big organisation doesn't 'get it' syndrome.