On Tuesday 3 October, Snapchat launched a collaboration with Jeff Koons which saw digital 3D versions of the artist’s best-known sculptures appear in international tourist hotspots via augmented reality. A day later, New York-based artist Sebastian Errazuriz and his art/technology studio Cross Lab, “vandalised” the Balloon Dog in Central Park in “a symbolic stance against imminent AR corporate invasion”.
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Apparently Snapchat didn’t respond to Sebastian’s team when they submitted the vandalised Balloon Dog, unsurprisingly, but instead Cross Lab created an independent, free app called ARNYC allowing people to see the alternative artworks.
Impressive to say the least, to be able to come up with the concept, create the art and get it out there this quick. Also an interesting piece of art.
I would love to hear any reports from New Yorkers taking a look!
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Apparently Snapchat didn’t respond to Sebastian’s team when they submitted the vandalised Balloon Dog, unsurprisingly, but instead Cross Lab created an independent, free app called ARNYC allowing people to see the alternative artworks.
Impressive to say the least, to be able to come up with the concept, create the art and get it out there this quick. Also an interesting piece of art.
I would love to hear any reports from New Yorkers taking a look!