Costco launching delivery service. Is this end of Costco. Will this decrease their store foot traffic? I think so. As they say, disrupt yourself before someone disrupts you. Costco knew Amazon is coming after them.
For the typical personal (non-business) customer, Costco's biggest strengths have always been:
- The ability to get a large bulk of a middle-class family's share of once-every-few-weeks shopping done in one go: bulk sizes, wide span of stock from grocery to home goods, apparel, electronics, entertainment
- Curation: no need to vacillate about which ketchup to pick
- Suprise items you didn't know you needed until you see it; enabled by curation
- Strong store brand offerings; enables curation
In the age of delivery, bulk shopping a filled cart of goods at a physical store is becoming a liability rather than a strength. But Amazon has terrible curation and is much newer at store-brand merchandise. They're just now easing into higher-value items.
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[ 2.6 ms ] story [ 16.2 ms ] thread- The ability to get a large bulk of a middle-class family's share of once-every-few-weeks shopping done in one go: bulk sizes, wide span of stock from grocery to home goods, apparel, electronics, entertainment
- Curation: no need to vacillate about which ketchup to pick
- Suprise items you didn't know you needed until you see it; enabled by curation
- Strong store brand offerings; enables curation
In the age of delivery, bulk shopping a filled cart of goods at a physical store is becoming a liability rather than a strength. But Amazon has terrible curation and is much newer at store-brand merchandise. They're just now easing into higher-value items.