> In social media posts, our journalists must not express partisan opinions, promote political views, endorse candidates, make offensive comments or do anything else that undercuts The Times’s journalistic reputation.
Is this for real or was it an erroneously early April Fools gag?
Consider what's happened to the NFL with the anthem protests.
By not putting a strong policy in place (or rather, not consistently enforcing the policy they had) to avoid politics in the workplace, the brand has been damaged and the product they are selling has been hijacked.
Employers need to carefully weigh the pros/cons of letting employees participate in politics while they are representing the company. In the NFL that would include time on the field.
For the Times they judge that to include all social media use -- a clearly much higher bar brought on by journalistic responsibilities which hits at the core value of NYTs entire service.
Or you can view it as a high-profile step in an ongoing employer power creep.
When you work for a company, how much of your life does that company own? Do you have any rights as a private citizen at all if you have an employer? Can they tell you what to say in your off time? Can they tell you who to vote for? Whether or not to stand when a certain song is being played? Whether or not you can own a gun? Which political organizations to join? How about where to eat? Who to be friends with? What conferences and meetups to attend? Whether or not to smoke and drink alcohol? How much to exercise? When and where to pee and to surrender your bodily fluids (step over here for this mandatory drug test, please)? Can they own the ideas that you think of when you are not working, like they do in tech?
The most fascist governments in all of human history would salivate at the chance to exert this much control over their people. While here if you disobey, you are not sent to jail or killed, instead you lose your livelihood and health care, which for the poor approaches a similar end result.
Social media policies like this have been standard for a long time and even beyond existing employers, future employers will monitor and curate existing candidates in their social media usage.
As long as you are an employee at will, you can be fired for any reason that is not protected by law, or no reason at all. You choose where you want to work, and a rational part of that choice is how much you are comfortable with your employer looking over your shoulder, and how much they might try to dictate how you behave in and out of the office.
If a company can make a reasonable argument for why they have a certain policy as a condition of my employment, I am willing to consider it. If I find the policy anathema to my personal beliefs or lifestyle then I'm not a compatible employee for that company and I won't work there. Rational people might decide to avoid even companies like Google and Facebook for these reasons!
Can companies intrude too deeply in their employees personal lives? Certainly. But what we're talking about here is not personal life but public persona as a representative of the company, so I think you've gone a bit hyperbolic and it undermines your argument.
We see companies firing employees for bad behavior inside and outside the office all the time. Weinstein would be an obviously attrocious example / the PyCon developers or the Google engineer perhaps more borderline examples. Sometime we laud these public firings other times we question them deeply. Curt Shilling was fired for a Facebook share.
I can't judge if these are all right or wrong, but I do believe they are legal and should be legal for a company to choose its employees based, in part, on how they conduct themselves. And we are free to judge companies on how their employees conduct themselves, and how they react to their employees conduct. How meta!
This feedback cycle is an extremely powerful force now due to social media but I don't think we can or should put the genie back in the bottle. There are various forces pushing in different directions and there certainly can be negative feedback when people perceive a firing to be unjust.
One thing is for sure, a company's reputation and brand is a lot more complex to manage when every employee is an "ambassador" and everyone is watching what they are doing/saying, and it's all recorded in searchable archives.
Maybe it would be great if more often we could separate unsactioned employee actions from the employer themselves. But at the same time people use it as a lever to exact control over what they perceive as misbehavior. When rational people disagree over what constitutes offensive behavior, and both sides expect the company to do something about it then shit hits the fan!
No, I think this is just them trying to cozy up to Trump supporters. Who never had an issue with the reporter's politics, but the fact that they were reporting much of that stuff in the first place.
Same with the NFL. They got bullied by Trump, no two ways about it.
> If our journalists are perceived as biased or if they engage in editorializing on social media, that can undercut the credibility of the entire newsroom.
Continue to be biased. No problem there. Just don't make the mistake of showing that bias too much.
> We can effectively pull back the curtain and invite readers to witness, and potentially contribute to, our reporting. We can also reach new audiences.
Don't lift the curtain too much. Or people will start paying attention to what's behind it. That's really straight from the Wizard of Oz. A Freudian slip perhaps.
But it is true in a way. To manufacture consent effectively, there has to be a minimal veneer of impartiality. Someone glancing at them in passing should be able to say "Look, the free and unbiased press at work".
The point of journalism is to be biased, no-one is neutral. Pretending to be neutral is a huge issue, because it means as a person you can't see your own biases.
This has especially been an issue at the Times as of late. Their desire to be neutral on the coverage of the Google Memo led to them quoting misogynists word for word without any commentary.
I think the BBC does a good job of being as neutral as reasonably possible. They do it by being equally biased against everyone. Obviously, they’re not perfect, but listening to people like John Humphries it’s not obvious what their political persuasions actually are. Oftentimes, all political parties accuse them of being biased.
> Pretending to be neutral is a huge issue, because it means as a person you can't see your own biases.
There is a difference between making an effort to remain as unbiased as possible and pretending to not be biased or partisan. There is a difference between making a good faith effort at objectivity and claiming complete objectivity. Saying 'well everyone is biased so holding ourselves and others accountable to a standard of objectivity is bad and we should stop it" is a great way to make sure that the Kelleyanne Conways of the world get a platform.
I can certainly see why you might think that with how MSM reports today.
An unbiased human works about as well as an untrained neural network. But journalistic integrity requires objectivity despite any bias you might approach a story with.
I think part of the issue is that it is literally impossible to have a news organization that everyone thinks is unbiased. Even if you just report straight facts people will claim bias just on the set of facts that you report. I think this is a lot of the reason there is such a diversity of news sources.
This may depend on what you mean by journalism. When I visit news sites, I am there exclusively for factual information on events that are occurring. I do not want to know what the writer happens to feel about these issues.
This probably sounds somewhat radical in today's times, but that's largely because of how the media has changed. In my opinion that change has been for much the worse. An example of what I would consider phenomenal reporting is this [1], the New York Times coverage of Watergate, just before the election of 1972. It is pure professionalism. I have no clue what the author thinks of the situation. There are no moral or character judgements, labels, or aspersions directed in any way. There is no implication or connotation of anything beyond what is there. It is a simple clean and elegantly written reporting of information with all basic relevant facts quantified so much as possible. It is then left entirely up to the reader to survey the evidence and come to their own conclusions. It's unpleasant to compare that to the media of today.
I don't agree that it's all about pretending. Thoughts generally precede actions but it can go both ways too. For me, the benefit of aspiring towards objectivity helps affirm the mentality that I don't/shouldn't have a stake in the outcome, which keeps my mind open to more searching when I find that my presumptions don't (or do) match reality. In situations where I don't care about objectivity, I'm quicker to fall into confirmation bias.
This honestly seems like it's taking their reader's intelligence for granted. When people see content from the NYT's they know the point of view it's coming from. I get that the actions of Time's reporters reflects on the paper as a whole but pretending that reader's don't understand that journalists have opinions takes them for granted.
I believe you're misusing take for granted here. To take for granted is to assume that something is true. So your first sentence would read "This honestly seems like... assuming their readers are intelligent" which seems to be the opposite of your point.
> We consider all social media activity by our journalists to come under this policy. While you may think that your Facebook page, Twitter feed, Instagram, Snapchat or other social media accounts are private zones, separate from your role at The Times, in fact everything we post or "like" online is to some degree public.
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in fact everything we post or "like" online is to some degree public.
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This is good advice for everyone.
In fact, I'm not sure if 'post or "like"' isn't even a too narrow definition. For example "stories clicked" is probably a much more interesting metric than "likes", and we can never be sure that this data doesn't become public.
Things you never saw at all could be made public too. How would you prove them wrong? And would it even matter if you did? It seems like a fools errand to worry about this, even if you do everything right you can still get just as screwed.
A funny, recent example of how likes/follows can be tracked: A Baltimore Sun reporter who helped expose a fraudulent journalist was messaged by a Twitter user who purported to be one of the fraudulent journalist's sources. A look at who that Twitter user followed made the claim very unconvincing:
Judging by these guidelines I see no evidence that NYT actually wants their staff to be unbiased. Only to appear unbiased. This, I presume, is because it allows them to present biased opinions as objective truths. An art which the NYT has perfected over the years.
It's more likely that they just are biased in the sense that organizations and people have bias. There's little basis to assert that they are consciously, intentionally biased and trying to hide it. All their efforts to appear unbiased probably go along with a desire to be unbiased. Actually achieving some mythical unbiased view is much harder than some guidelines to avoid amplifying impressions of bias.
In short: even when they present biased opinions as objective truth, they don't have whole meta-conspiracy around planning to do that. Nobody is writing these social-media guidelines thinking "this will better allow us to get away with presenting our political angle as objective truth" or anything like that.
I'm aware of Chomsky's thesis and basically agree with it. My comment is totally aligned with the thesis as I understand it.
Chomsky's thesis doesn't suggest that entities like the NYT are intentionally biased and crafty in hiding it. His thesis suggests that the basic nature of news media as we know it, the economic models, social structures, etc. inherently work in a fashion that reinforces mainstream thought and rejects challenges to it.
I think Chomsky is right. My point is that the NYT is behaving exactly as Chomsky would expect including my suggestion that they aren't consciously aiming to be biased and hide it. They exist in a broader context where they can't even see their own bias (which is common in many cases, even outside of this topic of journalism).
I'd also add that I don't know anyone capable of always being unbiased. At best, it seems like we can acknowledge our biases and try to counter them, but I've never met anyone who can do so constantly.
It's like the test that Harvard put out that shows we are all at least a little prejudiced. I was a little surprised by my results, as I'm racially mixed. I didn't want to admit it was true but I spent a while pondering and, indeed, I have my prejudices.
Oh I'm sure they are indeed actually biased, that's how bias works. They're not thinking: "this will better allow us to get away with presenting our political angle as objective truth" they're thinking "this will allow us to present the truth without being erroneously accused of bias by people who are actually biased themselves." I see no reason to believe that the writers of the times don't believe this. I do think it takes a certain cognitive dissonance, which The Times has mastered, to believe this view makes sense. To think critically is to be biased, and The Times certainly wants their writers to think critically, so the bias is unavoidable. I just wish they could be a bit more honest about it. But I understand why they can't.
(although it was hard to parse your lack of quote-mark)
You're right. It's possible (but far from certain) that the NYT folks believe themselves to be more objective than they are (or are capable of being). But a delusional belief in one's own objectivity and aiming to tamp down on public shows of bias is not the same as the implication in the comment I was replying to (which implied a self-awareness of bias that was being intentionally hidden publicly).
If you glance at the people who write their op-eds, which range from hyperconservative to moderately conservative, you will see they have no intention of presenting a wide range of popularly supported views and have not for a long time, they are interested primarily in defending the status quo as gatekeepers of what opinions are considered 'intelligent, reasonable' by defining the parameters of acceptable debate.
Not taking official positions allows a veneer of objectivity, and gives weight to them when they do come out (on bipartisan positions clearly in the national interest like supporting the Iraq war, for example!) but really I think what this is about is allowing the NYT corporation to find justification to fire uppity journalists for the sake of 'unbiasedness' who step out of line. This directive essentially says "while you work at NYT you are banned from using the Internet", so expect it to be enforced very selectively.
> which range from hyperconservative to moderately conservative
Are we talking about the same New York Times, or are you otherwise having a "really good Times"?
> defending the status quo
Okay, you may be talking about small-c conservatism. As in "they're not in favour of throwing everything away and starting over as a civilisation". I don't know what "range of popularly supported views" you're referring to, but I doubt those views are as popular and supported among the Time's readership as you may think.
> like supporting the Iraq war, for example
Oh, look! It's their 16-year old mistake, where they trusted a journalist who mistakenly trusted her government sources who had mistakenly trusted German intelligence who had mistakenly convinced themselves to believe something they wanted to be true to impress their US counterparts. Who was, by the way, summarily fired afterwards.
>I doubt those views are as popular and supported among the Time's readership as you may think.
Well yes, stating the the Times' readership is far removed from American popular opinion since the Times is by and for elites and elite-hopefuls who benefit from or hope to benefit from the status quo is exactly my point... How many in the US support universal health care? 60%? 70% How many NYT op eds have you seen in favor of it?
Not to mention the fact that the Times readership has been plummeting and continues to do so, so relying on this ever shrinking group as a barometer is questionable.
>Okay, you may be talking about small-c conservatism. As in "they're not in favour of throwing everything away and starting over as a civilisation". I don't know what "range of popularly supported views" you're referring to
I'll quote Greenwald since he doesn't like to mince words:
"If your goal were to wage war on media diversity in all of its forms, and to offer the narrowest range of views possible, it would be hard to top the roster of columnists the paper has assembled: Tom Friedman, David Brooks, Nick Kristof, Paul Krugman, Roger Cohen, Ross Douthat, Maureen Dowd, Frank Bruni, David Leonhardt, Charles Blow, Gail Collins, Bret Stephens, with Bari Weiss as a contributor and editor."
A 16-year old mistake that is a 16-year-old ongoing war responsible for the pointless deaths of hundreds of thousands and the rise of a horrific terror state. When the stakes are that high, you can't just brush off mistakes.
>where they trusted a journalist who mistakenly...
Nope, it wasn't a single endorsement, NYT was beating the drum for war throughout the entire buildup. They were entirely complicit in warming up public opinion to the idea, with article after article after...
For those who do not have the context, senior figures at The Times were caught on camera talking about ties to people associated with the Democrat Party and talking about working closely with an individual at YouTube to favorably curate their front page. This individual also discussed a close personal relationship with former FBI Director James Comey.
If you want to watch the videos for yourself, look up "Project Veritas", and you can see the footage that likely prompted this post.
I doubt that that undercover string precipitated this policy, which no doubt took longer than a week to formulate. For starters, the thing you mentioned was chat taped during an undercover sting, of which social media guidelines would not govern.
is used 14 times. Do the serfs go with the land, or
can they have any private/personal online presence?
I get that the Times is using "our journalists" as a shorthand for
"journalists employed by the Times" or "people who work at the
Times' newsrooms" but this seems like an exclusion of many
significant personal opinions from online spaces.
It also seems to be a shift from journalists having both a private
persona and a separate public body of work to a single public
persona who is always and constantly expected to be on the public
stage - like an on-call physician, a well-known trial lawyer, a
politician, a celebrity, or an actor.
We might expect that shift for a small percentage of the people in
journalism - the ones whose names might be recognized by any
reader or viewer - but do we want it for all journalists?
> On that same note, we strongly discourage our journalists from making customer service complaints on social media. While you may believe that you have a legitimate gripe, you’ll most likely be given special consideration because of your status as a Times reporter or editor.
One of the more sensible precautions IMO. It's very easy to get a company or institution to acknowledge to your complaints when you pull the "Do you know who I work for?" card. Difficult to be unbiased when things go your way.
It's also the sort of old-school professional integrity that feels almost out-of-place these days.
I mean–Imagine a life of constant vigilance against, for example, the corrosive corruption that sneaks in via the power of your employer's name to get your billing snafu at Comcast escalated.
And then every actual contact with the general population is just a litany of insults, attempts to tie your work to some grand conspiracy "the media" is engaged in, or accusations of taking money from the "global warming scientists-environmentalist complex".
C.f: the idea that the New York Times (first published 1851) is a CIA front operation, founded by a 1950's propaganda effort. Peddled downthreat (hopefully) with the "you're naive if you don't believe" shtick.
48 comments
[ 4.5 ms ] story [ 119 ms ] threadThis sums up my feelings exactly https://twitter.com/jpodhoretz/status/918864859537829889
Be circumspect. Cover your tracks. Don't show you're biased. Be biased in private!
> In social media posts, our journalists must not express partisan opinions, promote political views, endorse candidates, make offensive comments or do anything else that undercuts The Times’s journalistic reputation.
Is this for real or was it an erroneously early April Fools gag?
By not putting a strong policy in place (or rather, not consistently enforcing the policy they had) to avoid politics in the workplace, the brand has been damaged and the product they are selling has been hijacked.
Employers need to carefully weigh the pros/cons of letting employees participate in politics while they are representing the company. In the NFL that would include time on the field.
For the Times they judge that to include all social media use -- a clearly much higher bar brought on by journalistic responsibilities which hits at the core value of NYTs entire service.
When you work for a company, how much of your life does that company own? Do you have any rights as a private citizen at all if you have an employer? Can they tell you what to say in your off time? Can they tell you who to vote for? Whether or not to stand when a certain song is being played? Whether or not you can own a gun? Which political organizations to join? How about where to eat? Who to be friends with? What conferences and meetups to attend? Whether or not to smoke and drink alcohol? How much to exercise? When and where to pee and to surrender your bodily fluids (step over here for this mandatory drug test, please)? Can they own the ideas that you think of when you are not working, like they do in tech?
The most fascist governments in all of human history would salivate at the chance to exert this much control over their people. While here if you disobey, you are not sent to jail or killed, instead you lose your livelihood and health care, which for the poor approaches a similar end result.
If a company can make a reasonable argument for why they have a certain policy as a condition of my employment, I am willing to consider it. If I find the policy anathema to my personal beliefs or lifestyle then I'm not a compatible employee for that company and I won't work there. Rational people might decide to avoid even companies like Google and Facebook for these reasons!
Can companies intrude too deeply in their employees personal lives? Certainly. But what we're talking about here is not personal life but public persona as a representative of the company, so I think you've gone a bit hyperbolic and it undermines your argument.
We see companies firing employees for bad behavior inside and outside the office all the time. Weinstein would be an obviously attrocious example / the PyCon developers or the Google engineer perhaps more borderline examples. Sometime we laud these public firings other times we question them deeply. Curt Shilling was fired for a Facebook share.
I can't judge if these are all right or wrong, but I do believe they are legal and should be legal for a company to choose its employees based, in part, on how they conduct themselves. And we are free to judge companies on how their employees conduct themselves, and how they react to their employees conduct. How meta!
This feedback cycle is an extremely powerful force now due to social media but I don't think we can or should put the genie back in the bottle. There are various forces pushing in different directions and there certainly can be negative feedback when people perceive a firing to be unjust.
One thing is for sure, a company's reputation and brand is a lot more complex to manage when every employee is an "ambassador" and everyone is watching what they are doing/saying, and it's all recorded in searchable archives.
Maybe it would be great if more often we could separate unsactioned employee actions from the employer themselves. But at the same time people use it as a lever to exact control over what they perceive as misbehavior. When rational people disagree over what constitutes offensive behavior, and both sides expect the company to do something about it then shit hits the fan!
Same with the NFL. They got bullied by Trump, no two ways about it.
Continue to be biased. No problem there. Just don't make the mistake of showing that bias too much.
> We can effectively pull back the curtain and invite readers to witness, and potentially contribute to, our reporting. We can also reach new audiences.
Don't lift the curtain too much. Or people will start paying attention to what's behind it. That's really straight from the Wizard of Oz. A Freudian slip perhaps.
But it is true in a way. To manufacture consent effectively, there has to be a minimal veneer of impartiality. Someone glancing at them in passing should be able to say "Look, the free and unbiased press at work".
The point of journalism is to be biased, no-one is neutral. Pretending to be neutral is a huge issue, because it means as a person you can't see your own biases.
There is a difference between making an effort to remain as unbiased as possible and pretending to not be biased or partisan. There is a difference between making a good faith effort at objectivity and claiming complete objectivity. Saying 'well everyone is biased so holding ourselves and others accountable to a standard of objectivity is bad and we should stop it" is a great way to make sure that the Kelleyanne Conways of the world get a platform.
I can certainly see why you might think that with how MSM reports today.
An unbiased human works about as well as an untrained neural network. But journalistic integrity requires objectivity despite any bias you might approach a story with.
https://en.m.wikipedia.org/wiki/Journalistic_objectivity
Let there be bias. Let it be clear what the bias is so readers can appropriate weigh the different reports.
This probably sounds somewhat radical in today's times, but that's largely because of how the media has changed. In my opinion that change has been for much the worse. An example of what I would consider phenomenal reporting is this [1], the New York Times coverage of Watergate, just before the election of 1972. It is pure professionalism. I have no clue what the author thinks of the situation. There are no moral or character judgements, labels, or aspersions directed in any way. There is no implication or connotation of anything beyond what is there. It is a simple clean and elegantly written reporting of information with all basic relevant facts quantified so much as possible. It is then left entirely up to the reader to survey the evidence and come to their own conclusions. It's unpleasant to compare that to the media of today.
[1] - http://www.nytimes.com/1972/11/01/archives/the-watergate-mys...
In fact, I'm not sure if 'post or "like"' isn't even a too narrow definition. For example "stories clicked" is probably a much more interesting metric than "likes", and we can never be sure that this data doesn't become public.
https://twitter.com/justin_fenton/status/839663972357926912
...I can't see that.
In short: even when they present biased opinions as objective truth, they don't have whole meta-conspiracy around planning to do that. Nobody is writing these social-media guidelines thinking "this will better allow us to get away with presenting our political angle as objective truth" or anything like that.
You might consider reading "Manufactured Consent", by Noam Chomsky.
http://www.tinyrevolution.com/mt/archives/003512.html
Chomsky's thesis doesn't suggest that entities like the NYT are intentionally biased and crafty in hiding it. His thesis suggests that the basic nature of news media as we know it, the economic models, social structures, etc. inherently work in a fashion that reinforces mainstream thought and rejects challenges to it.
I think Chomsky is right. My point is that the NYT is behaving exactly as Chomsky would expect including my suggestion that they aren't consciously aiming to be biased and hide it. They exist in a broader context where they can't even see their own bias (which is common in many cases, even outside of this topic of journalism).
It's like the test that Harvard put out that shows we are all at least a little prejudiced. I was a little surprised by my results, as I'm racially mixed. I didn't want to admit it was true but I spent a while pondering and, indeed, I have my prejudices.
You're right. It's possible (but far from certain) that the NYT folks believe themselves to be more objective than they are (or are capable of being). But a delusional belief in one's own objectivity and aiming to tamp down on public shows of bias is not the same as the implication in the comment I was replying to (which implied a self-awareness of bias that was being intentionally hidden publicly).
Not taking official positions allows a veneer of objectivity, and gives weight to them when they do come out (on bipartisan positions clearly in the national interest like supporting the Iraq war, for example!) but really I think what this is about is allowing the NYT corporation to find justification to fire uppity journalists for the sake of 'unbiasedness' who step out of line. This directive essentially says "while you work at NYT you are banned from using the Internet", so expect it to be enforced very selectively.
Are we talking about the same New York Times, or are you otherwise having a "really good Times"?
> defending the status quo
Okay, you may be talking about small-c conservatism. As in "they're not in favour of throwing everything away and starting over as a civilisation". I don't know what "range of popularly supported views" you're referring to, but I doubt those views are as popular and supported among the Time's readership as you may think.
> like supporting the Iraq war, for example
Oh, look! It's their 16-year old mistake, where they trusted a journalist who mistakenly trusted her government sources who had mistakenly trusted German intelligence who had mistakenly convinced themselves to believe something they wanted to be true to impress their US counterparts. Who was, by the way, summarily fired afterwards.
Well yes, stating the the Times' readership is far removed from American popular opinion since the Times is by and for elites and elite-hopefuls who benefit from or hope to benefit from the status quo is exactly my point... How many in the US support universal health care? 60%? 70% How many NYT op eds have you seen in favor of it?
Not to mention the fact that the Times readership has been plummeting and continues to do so, so relying on this ever shrinking group as a barometer is questionable.
>Okay, you may be talking about small-c conservatism. As in "they're not in favour of throwing everything away and starting over as a civilisation". I don't know what "range of popularly supported views" you're referring to
I'll quote Greenwald since he doesn't like to mince words:
"If your goal were to wage war on media diversity in all of its forms, and to offer the narrowest range of views possible, it would be hard to top the roster of columnists the paper has assembled: Tom Friedman, David Brooks, Nick Kristof, Paul Krugman, Roger Cohen, Ross Douthat, Maureen Dowd, Frank Bruni, David Leonhardt, Charles Blow, Gail Collins, Bret Stephens, with Bari Weiss as a contributor and editor."
With Bret Stephens as a beautiful cherry on top as their most recent and high profile hire. https://theintercept.com/2017/08/31/nyts-newest-op-ed-hire-b...
>Oh, look! It's their 16-year old mistake
A 16-year old mistake that is a 16-year-old ongoing war responsible for the pointless deaths of hundreds of thousands and the rise of a horrific terror state. When the stakes are that high, you can't just brush off mistakes.
>where they trusted a journalist who mistakenly...
Nope, it wasn't a single endorsement, NYT was beating the drum for war throughout the entire buildup. They were entirely complicit in warming up public opinion to the idea, with article after article after...
These major organs of the media function simply as a fourth branch of government.
If you want to watch the videos for yourself, look up "Project Veritas", and you can see the footage that likely prompted this post.
> our journalists
is used 14 times. Do the serfs go with the land, or can they have any private/personal online presence?
I get that the Times is using "our journalists" as a shorthand for "journalists employed by the Times" or "people who work at the Times' newsrooms" but this seems like an exclusion of many significant personal opinions from online spaces.
It also seems to be a shift from journalists having both a private persona and a separate public body of work to a single public persona who is always and constantly expected to be on the public stage - like an on-call physician, a well-known trial lawyer, a politician, a celebrity, or an actor.
We might expect that shift for a small percentage of the people in journalism - the ones whose names might be recognized by any reader or viewer - but do we want it for all journalists?
One of the more sensible precautions IMO. It's very easy to get a company or institution to acknowledge to your complaints when you pull the "Do you know who I work for?" card. Difficult to be unbiased when things go your way.
I mean–Imagine a life of constant vigilance against, for example, the corrosive corruption that sneaks in via the power of your employer's name to get your billing snafu at Comcast escalated.
And then every actual contact with the general population is just a litany of insults, attempts to tie your work to some grand conspiracy "the media" is engaged in, or accusations of taking money from the "global warming scientists-environmentalist complex".
C.f: the idea that the New York Times (first published 1851) is a CIA front operation, founded by a 1950's propaganda effort. Peddled downthreat (hopefully) with the "you're naive if you don't believe" shtick.