How did hunch.com get a multi-page story in Wired.com

The August edition of wired.com has a multi-page write up about hunch.com

I found it curious because Hunch has been out for a year or so now and its its reception has been lukewarm.I expected (lacking a big hook) only established sites or sites with amazing growth to be featured in wired. I'm trying to learn more about how the process of getting an article in a magazine works. If you have any insight please share.