At my company we’re pretty sure our website is very important to customer sales. However our products have long lead times and customers rarely communicate with us directly during presales. Most but through one of our dealers and even then most of our dealers disclose as little info as possible. Also our product is expansive and has physical components.
One of the things we struggle with is “what is a conversion” on our website. So how do we measure an A/B test?
1 comment
[ 3.1 ms ] story [ 10.7 ms ] threadOne of the things we struggle with is “what is a conversion” on our website. So how do we measure an A/B test?