Apple sued by Japanese company that owns Animoji trademark (theverge.com)

Why does Apple have to steal from an iOS developer? It's not like they couldn't afford to just buy the rights. This isn't even new for Apple. They've ripped off their biggest supporters for years. See sherlock/watson for instance,

https://en.wikipedia.org/wiki/Sherlock_(software)

They've played dirty pool for so long, I can't see how anyone supports this company anymore.