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Is this a Qualcomm PR effort?
Pretty sure. Their suggestion for those with the "inferior" chipset is to buy a crappy femtocell that probably has a qualcomm chip in it.
Is this a Qualcomm PR effort?

Gurgle ... gurgle ... gurgle ...

That's the sound of the submarine snorkel.

But if you click on the link at the end of the article, you'll be presented with "cell signal booster" devices. Those claim: A cellular signal booster works by amplifying signal from a “donor” antenna that is usually installed outdoors, often on the roof.

So it's apparently not something like a femtocell that works over the Internet.

"It just works" is becoming "ignorance is bliss"
That was the point to begin with. 'Suboptimal defaults' is a condition that is not directly related to it just working. 'It just working the best it can' is only what that phrase sounds like. Which shouldn't be a surprise as long as you're predisposed to not taking catchy phrases literally or prescribing meaning to them that are of one's own invention.
So doesn’t this sentence from the article give anyone pause?

We don't know exactly - we haven't seen any definitive tests comparing the two chipsets yet.

And why would they recommend “a cell phone booster” for your home? All a cell phone booster does is use your home internet connection to create a mini cell phone tower. If you are at home, you are probably connected to WiFi, WiFi calling and texting have been supported by the iPhone for years.

Agree this is a poor ad for their repeater.