[–] onion2k 8y ago ↗ If your conversion rate was 80% then this is amazing. If the conversion rate was 0 then you wasted €478.34.This is why visitor count is terrible metric. It doesn't tell you anything useful. [–] rolfos 8y ago ↗ The main purpose of this campaign was to increase brand awarness so the conversions metrics are not as relevant as in performance marketing.
[–] rolfos 8y ago ↗ The main purpose of this campaign was to increase brand awarness so the conversions metrics are not as relevant as in performance marketing.
2 comments
[ 6.4 ms ] story [ 17.6 ms ] threadThis is why visitor count is terrible metric. It doesn't tell you anything useful.