"There is no program" --- it's an app, a bot, a micro-service, a nano-service, a REST Hook, a CLI, a Job, a miner --- "programs" are what gramps wrote!
A lot of people made a lot of money just researching key words, and building a product around that. I'm sure it's a quick flame, but cash can be made for sure.
I have flagged this as ridiculous clickbait. "I added a notification email to people who didn't finish signing up and made some extra money" is the gist of the article, and much more mundane.
It could also be that some or all of these 10% knew or expected that they would get a discount if they did this, in which case it would be a loss of (max) 1.5%.
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I'd have actually read the article if had been titled: You won't believe how I increased sales by 10% with this one simple trick.
But whatever, good on OP
Worked.
Now that it's publicly known, why would anyone sign-up immediately? Surely this addition has now done more harm?