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Man, that was quite a conclusion from very little data.
This is so obvious I thought it was satire.

The assertion the title makes, "SHOWING GENDER ROLES AREN’T PROGRESSING", is also laughable. It's the equivalent in ridiculousness as saying that because men admire beautiful intelligent women, it must mean gender roles are't progressing.

Why wouldn't you want an attractive, muscular man who has money?

Seriously. Progressing towards what, exactly?
Wouldn't it behoove those who can't compete along the defined axes of desirabilty to try to change the rules of the game, or somehow confuse people into attaching social or moral value in pretending common sense and instinct is wrong?
Sure. It would be intellectually dishonest for them to claim that the rules "should" be different, though (instead of just that they "want" the rules to be different).
Completely agree.
Towards a world where frumpy androgynous sociologists are the pinnacle of attractiveness.

next up: why are women with penises considered unattractive to straight men? [1]

https://i.redd.it/mkhwlu2wrs5z.jpg

All roads lead to Japan (wrt androgeny at least)
It's probably going to take a lot more than 10 years of self-delusion to overcome thousands of years of evolution.
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"Showing gender roles aren't progressing"

That certainly depends on ones view of what constitutes 'progress'..

The conclusions (about Gender roles) aren't sound.

All this is testing is sexual and social attractiveness - and it's never going to change that we're biologically wired to find certain traits attractive. Fitness, both physically and from a "provider" standpoint, is attractive.

That has nothing to do with gender roles.

I assume they know this themselves, but they simply want to make what is natural and has long standing tradition to become socially unpopular, for some self interested purpose.
As a straight man, frankly Jeff Bezos hits all my criteria too.
Evolution hasnt been treating well the genes of those carriers who prefer losers, so the genes which made it to today are the ones which encode preference for winners.