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I was interested to try this out, but for being a release of something and posted on a company's own blog, it contains a small amount (none) of links to the service itself...

Searching for "Amazon Translate" doesn't give me any hints either (neither does searching for "translate" in the AWS console). Anyone got a link?

We push the blog posts out as soon as the announcement is made, and then go back and add links later.
Apple is falling further behind in this AI race...
Every once in a while Amazon must pay a shitload of money to take over the front page of HN. Seriously. At the time of this writing over 25% of the first 60 items on the front page of HN are about official Amazon services and redirect directly to Amazon's websites.
It's because of the re:Invent conference and all their announcements.
Or perhaps it's because the AWS re:INVENT 2017 conference is happening now and people are submitting the news as it is announced?
Excuse me for not jerking off in public over a trillion dollar company who's just smart enough to offer Cloud services you would offer yourself if you weren't so lazy.
For me, the most exciting aspect of this product is that they don't require attribution[1]. All the other translation services I looked at[2] required the service's name and/or logo to be part of the UI where the call to the translation service is triggered or where translated text is shown. That makes it a non-starter for many use-cases where you don't want to pollute your product with free ad space for someone else (even though you're already paying for the service!)

[1]: https://aws.amazon.com/translate/faqs/

[2]: Google, Microsoft, Yandex