1. blood donation, Goodwill, etc. (You asked for "clever", right? I would say that convincing people to "donate" something, for free, and then selling it for a profit, is a pretty clever business model.)
2. Google/Facebook data collection in exchange for "free" services. Very clever.
EDIT: I'm not meaning to sound cynical, but rather I thought about the question, & these are the first things that came to mind.
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EDIT: I'm not meaning to sound cynical, but rather I thought about the question, & these are the first things that came to mind.