Amazon has quietly entered the sample box business.
In itself, not that interesting, but when you consider that many major subscription box models are built on getting samples to consumers then enticing them to buy full-size versions, should companies like Birchbox be concerned?
This is an interesting move, Amazon attracting more consumers with smaller purchases to test out products they would not necessarily purchase out-right, but afford them a chance to try it out at an affordable price. Combine that experience with their Prime shipping, who needs to go to the local retailer anymore to test out products?
Cheers,
Packair
https://www.packair.com
2 comments
[ 3.8 ms ] story [ 17.1 ms ] threadIn itself, not that interesting, but when you consider that many major subscription box models are built on getting samples to consumers then enticing them to buy full-size versions, should companies like Birchbox be concerned?