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Hacker News Conversion Rate Test

1 points by Reedge ↗ HN
I am gonna test some social engagement from HackerNews, Digg an Twitter. I have been reading a lot on how any page nowadays can become a landingpage. So I will test that if you come from Digg you see a Digg button (only that one), You come from hackernews and click on http://www.reedge.com/ you see that I am a HackerNews Fan :-) etc.

The idea is to see if the conversion is better by giving the users the idea that we relate with there favorite media. I will not say what the conversion goal is, but once I got results I will share them.

I want to avoid 20 buttons on our company site for every large stumble, digg, twitter, facebook, reddit etc. tool that is out there.

Do you think this would work?

Dennis

13 comments

[ 6.2 ms ] story [ 59.0 ms ] thread
Reedge
Ahh damn the link is not clickable so you will not see it any idea how to get it clickable?

Now? http://www.reedge.com

forwardslash
I see the button now that the link is clickable. No idea if this will affect your conversion rates but I wish you luck.

Edit: Quick slightly off-topic question that I've been curious about: have you received any complaints from customers requesting conversion optimization? I've found that setting any expectations for conversions with customers can backfire as one can't control web user behavior (search user to be more precise, as I work with search advertising).

Reedge
We do not promise conversion rates but its always possible to prove or disprove hypothesis that people have on changes on the site. So its worth something to know that your new homepage is lowering conversion.

But its true that that will not justify becoming a reedge.com client eventually. People wanna see double figure improvements. So this gonna be a hard one.

But we will see on the way how people use reedge.com and see how the positioning of the product will go. Its now Conversion Rate Optimizing, but maybe geo-targeting, analytics, funnel optimization or whatever is the way to go... we will refocus.

rcfox
Maybe I'm blind, but I don't see it.
forwardslash
It should be a small image centered on the bottom of the page that says "[Y] Hacker News Fan"
Reedge
Your the other 50% that sees it :-)
Reedge
The problem is there is a 50-50 rest running now. So 50% see it 50% not. I should have said that. Otherwise I cannot prove if it works :-)
RiderOfGiraffes
I'm probably not your target audience, so take all this with a pinch of salt ...

A. I really have no idea what you're talking about

B. Was I supposed to see a "Hacker News" button?

C. Links in submissions are not clickable, they are in comments.

D. A single, simple, very specific example goes a long, long way. I was 1:20 into your video and it was still talking about how to do things and general usefulness, with no actual example.

... and now I'm bored and clicking away.

Reedge
Auch, but love tips like that. Will work on it. I get the message, lots of bla bla but not examples.
AndrewWyatt
Almost anything on your website (watch video, pricing, ...) requires registering. Maybe we could use your services but how should we know if we need to register. Please note: 80% of those who register will use a fake email address.
Reedge
Wow this is super I found a redirect on the pricing page that redirected to the signup. Fixed that. http://www.reedge.com/features/pricing-sign-up is not working (not that is has a price anyway since its in beta).

No just to find out the problem with the video I do not see it.

Its the goal to show most without registration.

AndrewWyatt
Now the demo runs withour registration. Maybe have a look into our solution: www.LEADSExplorer.com which identifies the companies visiting your website: more leads from your website.
Reedge
Hi Andrew, we are not actively calling or contacting organizations at this moment. We are just collecting feedback right now. But its an interesting tool.

I think eventually we will get some accurate data based on third party IP info and I also saw corporate info in those packs.

Its an interesting idea. But how does you tool work in the real world? I get someone from Adobe in San Jose on my site this morning and then what? I have to coldcall and hope I get the right person in that corp. office that actually visited my site?