How a Failed Kickstarter Campaign Told the World Half the Story (medium.com)

I thought this was going to be spam for a Kickstarter campaign, but it's not. Harrowing story from a PR firm that appears to have been screwed by a campaign.

The other side of the story : https://news.ycombinator.com/item?id=15970763

Why does this get nowhere the attention than the initial piece? Is it that the mob has made up it's mind and cannot be tamed anymore at this point?

TLDR: We didnt steal $35K, it was only $16K, and we are keeping it safe just in case.