Long Island Iced Tea Corp. To Rebrand as “Long Blockchain Corp.” (markets.businessinsider.com)

Looks like it. I mean, the new website is only a day old, hosted with "Hostgator", uses a free theme (http://websites.simplesphere.net/piupiu/) and NGINX has directory listing switched on!

That and all the news reports are syndicated from the same place, so its just propagating all over the place.

That - or I am mistaken, in which case - "All Hail our new Blockchain overlords" :)