These charts are looking at percentage drop from day one, but that doesn't tell you much since the opening haul could be vastly different from one movie to the next. The Last Jedi had a huge, explosive opening, and now has dropped slightly faster than expected. So what? Is that because the movie sucked? (It didn't IMHO.) It that because other big movies are coming out soon after? It that because this year has had problematic box office returns generally? Who knows!
That's the thing about statistics...they're so easy to spin to make a pitch for almost any viewpoint. Clearly the author of this article wants you to think The Last Jedi is a dud. I'm not sure why. At any rate, I definitely don't see this as an objective news story.
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[ 3.4 ms ] story [ 21.5 ms ] threadTLJ has given us cynical deconstructionism in its place.
What did they expect?
That's the thing about statistics...they're so easy to spin to make a pitch for almost any viewpoint. Clearly the author of this article wants you to think The Last Jedi is a dud. I'm not sure why. At any rate, I definitely don't see this as an objective news story.
If the next Mercedes E Class Model has 43% less sales than its predecessor, then yes it is a dud and if I was in management i'd be worried.