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Very interesting. What will be their core business if they outsource search advertising?
I'm not a corporate finance expert, but I do remember hearing that companies in danger of a hostile takeover will sometimes take on massive debt or buy something really expensive to mess up their balance sheet and make themselves look less appealing. It certainly looks like this is what's going on here. If so it's a desperate strategy, and frankly I don't really understand it unless they're merely using it as a threat to get more money from MS.
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