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Who is buying this? Is he a genius at finding insane markets or is this just bogus?
Being (perceived as) healthy has been a factor in social status since antiquity. For every status competition, you are going to find people who are willing to pay for high perceived status.
Who buys $1000 sunglasses? Who buys $1000 jeans? Who buys $500 sneakers? Dumb people with too much money.
couldnt be more different
While the product categories differ, the exorbitant price asked makes this 'raw water' target the same demography: those who have more money than sense and those who use these products for the purpose of affluence signalling.
Giardia isn't particularly tasty.
Why not simply use pure osmisis water, then add in some friendly pro-biotics and minerals. All the upside, no down-slime. I'll call it: Engineered Unfiltered Water. Who's with me?

I'll even add a weight loss tape worm as a $100 DLC. Ultra-gut-cleanse Giardia for $300.

What kind of DRM can you promise me? I'm not in unless we protect our IP
There will be a little blurb on the back label with vague threats like "If you copy me, I will find you..."
I'll happily sell unfiltered, unpurified, un-whatever'd water from my well for half that!

Any takers?

When will these conmen end up in jail where they belong?
Sure, let's throw away decades of improvements to public water supplies--undoubtedly the safest they've ever been in human history--to sell dirty, likely contaminated water. This man is mentally ill.
Flint Michigan can now go into an economic boom by exporting its water to SV.
> Tap water? You’re drinking toilet water

This is literally straight from Idiocracy.

I've got several antique sealed glass carafes decanted from the Broad Street pump circa 1854... as an added bonus, I'll throw in the original lead stoppers.
This doesn't sound like a good idea, but I'm not a medical doctor.
I know the NYT article said “Silicon Valley” but these “Live” guys are in LA and everybody they talked to was in Marin and SF.

The valley suburbia has its own looney pretentious (mostly boring nimbyism, honestly) but this kind of crap seems to get traction only where the anti-vaxxers hang out.

I will sell you water from my sump, only $10 a bottle.