Email Marketing Benchmarks by Industry (mailchimp data) (mailchimp.com) 4 points by bandhunt 15y ago ↗ HN
[–] duck 15y ago ↗ My Hacker Newsletter (http://www.hackernewsletter.com) has been killing those averages with about a 55% open rate and 35% click rate, so it really depends on your audience I think. [–] barrydahlberg 15y ago ↗ Last campaign I sent for a client had 60% open and 32% click rate. I've also seen much worse than those stats.It really depends what you are doing. On a strongly qualified list with content relevant to the users you should be able to do quite well.
[–] barrydahlberg 15y ago ↗ Last campaign I sent for a client had 60% open and 32% click rate. I've also seen much worse than those stats.It really depends what you are doing. On a strongly qualified list with content relevant to the users you should be able to do quite well.
2 comments
[ 547 ms ] story [ 441 ms ] threadIt really depends what you are doing. On a strongly qualified list with content relevant to the users you should be able to do quite well.