Ask HN: I own a large adult business and am moving to the Bay Area soon
Long time HN member here. Using throwaway account for obvious reasons.
I am a serial entrepreneur with multiple exits in different industries. Right now I operate an adult business with millions of daily users.
I am moving to the bay area soon and trying to understand how I should present and market myself there. I have heard mixed things about adult industry reputation in the bay area. Some say that the environment is very liberal and people actually have a good reaction to this industry, others say that VCs don't do business with anyone who has touched adult.
Please keep in mind that I am going to sell this business in a few years and will start something non-adult related after. So it is important for me to not let reputation from being part of the adult industry hurt my chances for getting investments and talents for my next idea.
Thanks in advance for your insights!
Cheers!
45 comments
[ 4.7 ms ] story [ 60.0 ms ] threadOP asks if he can prove himself as worthy to VCs by bragging about his successes in the porn area.
With 0 first hand experience with Valley VCs, i'd say that i absolutely respect everyone who makes money in the porn business. Because it is damn hard. I tried and failed miserably and i don't consider myself a dumb guy. This is an ultra-competitive field.
I honestly don't think we're so liberal you won't have reputation problems later on, but with multiple exits you have a track record to offset.
The only other porn producer I knew in SF gave it up around 2007 when she moved to Texas. SF used to have a film scene, but it relied on cheap large spaces being available, and those are all gone.
"WARNING: Sex contains chemicals known to the State of California to cause cancer and birth defects or other reproductive harm."
FTFY
Wait, what? Prop 60 failed. When did OSHA change their stance?
The whole reason Prop 60 happened is because Michael Weinstein was mad that OSHA wouldn't punish people who filmed porn without condoms. It was technically a violation before, but only enforced in response to complaints, and the fine was minimal.
This guy seems to waste so much AIDS Healthcare Foundation money on personal propositions. Too bad they haven't been investigated yet on CharityNavigator.
Also, the original question seems broad enough to be applicable to people outside of the Bay Area. In essence the OP was asking how to soften the stigma of an adult business background to future investors.
Past that, the conversation is about a generic video site, and you can talk about content and bandwidth and getting traffic etc without ever mentioning that it's porn. Don't lie if asked outright, of course, but competent people should be able to read through the lines and notice that you have the good sense to keep the porn involvement discreet.
Like, people don't punish you for being involved in porn unless they're super Puritan. They punish you for not having the good sense to shut up about it and the related risk of you embarrassing them by association. Demonstrate that you can talk about your business activities without being crude and they'll be more willing to play ball.
https://en.wikipedia.org/wiki/Thrust_vectoring
The Bay Area is incredibly fucking square. Square square square. An outspoken contingent of people here like to talk a good talk about their openness, but it's a facade that belongs to a constellation of myths people like to believe about themselves.
I would avoid run-of-the-mill hoi polloi "startup founders" and all associated professional/networking events like the plague. Some of them have their heads so far up their assess that they will take zero interest in what you do for a living and never even ask, but a lot of them are nosy as fuck and will make it really hard for you to cleanly maintain the veneer of whatever you've decided you're going to say about what you do. A lot of the nosiness is driven by egoic insecurity and class politics.
Every person I know who I could guarantee would be cool with it is super wealthy-- most of them 8 figures+ net worth. Your priority should be meeting them. They can help you navigate the square waters and figure out where, and with whom, it's safe to be real. If you want an intro to some of those people I could probably help you out. As a last resort-- and I hate to say this-- join The Battery but avoid everyone under the age of 40 or so.
Edit to add: wealth managers will be helpful for making connections to the right people. Networking with them is an easy "in." Most will want to know you even if they don't think you'll let them manage your money.
Frankly if I was running any business in the bay area, but especially an adult one, I'd want someone working for me helping to both build a professional culture of appropriate behavior (with regular mandatory seminars for both new and continuing employees), and building mechanisms for reporting and dealing with issues responsibly (IE not just covering your ass) should that culture fail to prevent problem behavior.
Be proactive about it, to the extent you can.