Ask HN: Help Me Name My Startup

This is a x-post from Jason Calacanis's "Startups" group on facebook. I just thought It'd post here on Indie Hackers as well to see if I could get a little extra feedback:

Hey everybody. I need some help naming my startup. My startup is currently named after my first failed startup endeavor, and I'm looking to change the name to something generic. I know Twitter's parent company in the beginning was, "Obvious Corporation;" I really like that and would like to come up with something similar. Any suggestions would be appreciated!

If this is any help, my startup is focused on building web and mobile apps. At the moment I'm currently working on a Chrome browser extension called "Bitchin' Bookmarks." The project is coming along really well, but I don't want to make the same mistake again of naming my company after a product that may or may not be successful. Anyway, hope to get some feedback from you guys. Thanks!