If you want funding for a female focussed business, maybe do not approach a company that makes powertools.
You need to either make the pitch from bottom up or you pitch from the top down, it depends on your crowd.
Meaning:
If you pitch some new bra, you need to tell a non-insider what this means.
But when you are in the room with a company that know that business, you can start with your product.
I don't see it as sexism that not all men understand womens markets, and women probably just as much don't understand male markets that well.
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[ 1.9 ms ] story [ 10.2 ms ] threadYou need to either make the pitch from bottom up or you pitch from the top down, it depends on your crowd.
Meaning: If you pitch some new bra, you need to tell a non-insider what this means. But when you are in the room with a company that know that business, you can start with your product.
I don't see it as sexism that not all men understand womens markets, and women probably just as much don't understand male markets that well.