How we made an extra £14 million a year for a travel company (conversion-rate-experts.com)

4 comments

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dmix 15y ago ↗

Improving conversion isn’t just about expressing benefits; it’s about overcoming all the major objections.

Key lesson from this article.

"...Don’t just test your site—test your competitors’ too. By comparing sunshine.co.uk against the competition, we were quickly able to see what they were doing right—and what we could do better."

Hadn't thought of that before. Nice tip!

DEADBEEF 15y ago ↗

"In fact, during this period, the travel industry lost over £2.1 billion in profit."

Does this even make sense?

pchristensen 15y ago ↗

I was trying to figure out if they lost 2.1B pounds, or if profit fell by 2.1B pounds.