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Loved this ... NBA is getting some class outside the court too ... Great marketing to wine and especially California's wine.
That whole article seems like an ad. I also don't see how it's in any way hacker news related.
If you come across a submission you feel is inappropriate for HN, please flag it and move on. The guidelines specifically ask us not to complain about submissions:

> ”Please don't complain that a submission is inappropriate. If a story is spam or off-topic, flag it.”

https://news.ycombinator.com/newsguidelines.html