Senate Bill 827 could raise height limits throughout San Fran, transform city (sfexaminer.com)

Presumably for the convenience of people who don’t immediately know what “SF” is. The full name would be even better, as “San Fran” is pretty twee, but it’s sound reasoning.

Title should be SF or San Francisco, those are more common in the search history.

"San Fran" should be removed from people's vocabulary.

I don't automatically assume that the mere "SF" means San Francisco, CA, USA, first and foremost to everybody in the world. And the full "San Francisco" exceeded the 80-character limit; dropping any other word would have lessened clarity. So, I chose what I thought was the best unambiguous abbreviation. Perhaps it was a poor choice; mods are welcome to reword it any way they like.

"Frisco" would have fit, but SF denizens tend to go nonlinear upon its use.